Role & Responsibilities

- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and other digital advertising platforms.
- Monitor campaign performance and optimize targeting, budgets, bidding strategies, and creatives to maximize ROI.
- Track and analyze key performance metrics such as ROAS, CPA, CTR, CPC, conversions, and conversion rate.
- Conduct keyword research, audience research, and competitor analysis to identify growth opportunities.
- Collaborate with content, design, and web development teams to improve ad creatives and landing pages.
- Set up and maintain conversion tracking using Google Tag Manager, Google Analytics 4, Meta Pixel, and other tracking tools.
- Perform A/B testing on ads, audiences, landing pages, and bidding strategies to improve campaign performance.
- Prepare regular campaign performance reports with actionable insights and recommendations.
- Stay updated with the latest digital advertising trends, platform updates, and industry best practices.
- Manage multiple campaigns while ensuring budgets and deadlines are met.

Preferred Candidate Profile

- 1-5 years of experience in Performance Marketing or Digital Advertising.
- Hands-on experience with Google Ads and Meta Ads Manager.




- Strong understanding of Google Analytics 4, Google Tag Manager, and conversion tracking.
- Experience managing advertising budgets and optimizing campaigns for maximum ROI.
- Good analytical and problem-solving skills with a data-driven approach.
- Knowledge of landing page optimization and Conversion Rate Optimization (CRO).
- Proficiency in Microsoft Excel or Google Sheets for reporting and analysis.
- Excellent written and verbal communication skills in English.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
- Experience in the travel, tourism, hospitality, or e-commerce industry is preferred.

Perks and Perks

- Competitive salary based on experience.
- Opportunity to work with a growing international travel brand.
- Exposure to high-budget performance marketing campaigns.
- Hands-on experience with Google Ads, Meta Ads, GA4, and advanced analytics.
- Collaborative and growth-oriented work environment.
- Career development and continuous learning opportunities.
- Performance-based incentives.
- Paid leave and company holidays as per company policy.

📌 Performance Marketing Specialist (Hyderabad)
🏢 Uncle Sam Tours
📍 Hyderabad