Meritto CRM

We are looking for a proactive and result-driven CRM professional with strong hands-on experience in Meritto CRM to manage the complete student lead lifecycle, optimize admissions processes, and drive conversion growth. The ideal candidate will be responsible for CRM operations, lead nurturing, reporting, workflow automation, and coordination with admissions and marketing teams to ensure maximum efficiency and enrollment outcomes.

Role & responsibilities

- Manage and monitor the complete lead journey in Meritto CRM, from inquiry to admission.
- Ensure timely follow-up with prospective students and parents through calls, emails, WhatsApp, and other communication channels. • Maintain accurate lead records, communication history, and admission status within the CRM.
- Track lead conversion metrics and generate periodic MIS and performance reports.
- Analyze lead and admissions data to identify trends and provide actionable insights.
- Coordinate with Admissions, Marketing, Outreach, and Academic teams for seamless lead management.
- Configure and optimize CRM workflows, automation rules, lead assignment, and follow-up mechanisms.




- Monitor CRM usage and adherence to defined processes and best practices.
- Support admission campaigns, events, and student engagement initiatives through effective CRM utilization.
- Ensure data quality, compliance, and confidentiality standards are maintained at all times.

Preferred candidate profile

- Strong hands-on experience in Meritto CRM (mandatory).
- Expertise in Lead Management, Admissions Operations, and Conversion Tracking.
- Knowledge of CRM workflows, automation, lead nurturing, and customer lifecycle management.
- Robust analytical, reporting, and problem-solving skills.
- Proficiency in MS Excel and MIS reporting.
- Excellent communication and stakeholder management abilities.
- Ability to manage multiple priorities in a fast-paced environment.
- Team handling and process improvement experience will be an added advantage.
- Experience in CRM platforms such as Meritto, Ninja, Lead Squared, Salesforce, Zoho CRM, HubSpot, Microsoft Dynamics, or similar SaaS solutions.

📌 CRM Sr. Executive / Assistant Manager (AM) / Deputy Manager (DM)
🏢 Sreenidhi University
📍 Hyderabad