Role & responsibilities

The Head Events Business & Experiential Entertainment will be responsible for driving the overall Events Business vertical, including event sales, product development, ticketed entertainment, live concerts, weddings, college reunions, community gatherings, corporate events, and IP-led experiential properties. The role will focus on revenue generation, creative event conceptualization, strategic partnerships, business development, and seamless event execution to establish the organization as a premier destination for entertainment and large-scale events.

Strategic Leadership & Business Growth

- Lead and manage an events business with annual revenue responsibility of 100 Crores and above.
- Develop and execute business strategies to maximize revenue, profitability, and market share.
- Identify new business opportunities across corporate events, weddings, live entertainment, community events, and experiential tourism.
- Establish long-term partnerships with event agencies, corporates, institutions, artists, sponsors, and entertainment companies.
- Drive recurring revenue through development of proprietary event IPs and experiential offerings.

Events Sales & Business Development

- Lead event sales initiatives and achieve annual revenue targets.
- Develop customized event solutions for corporate clients, social events, institutions, and community organizations.
- Promote the destination as a preferred venue for large-scale events, concerts, festivals, and celebrations.
- Build relationships with key decision-makers, event planners, wedding organizers, and entertainment partners.
- Develop strategic alliances to expand market reach and increase event bookings.





Creative Ideation & Product Development

- Conceptualize and develop cutting-edge experiential products, themed events, and entertainment packages.
- Design and launch ticketed events, festivals, concerts, holiday specials, and seasonal attractions.
- Create unique event concepts leveraging available venues and infrastructure.
- Develop IP-driven event properties to build long-term brand equity and recurring revenue streams.
- Mentor creative teams and evaluate feasibility, commercial viability, and operational requirements of new concepts.

Live Entertainment & Event Programming

- Curate and manage live concerts, celebrity events, cultural festivals, family entertainment programs, and ticketed attractions.
- Develop annual event calendars aligned with market trends and customer preferences.
- Collaborate with artists, performers, production houses, and entertainment agencies.
- Drive audience engagement and maximize attendance through innovative programming.

Client Engagement & Relationship Management

- Engage with clients to understand event objectives and deliver customized solutions.
- Prepare and present high-impact proposals, presentations, and commercial offers.
- Ensure event concepts, venues, and experiences exceed client expectations.




- Maintain strong relationships with key clients to drive repeat business and referrals.

Budgeting, Commercial Management & Reporting

- Prepare event budgets, financial projections, and business plans.
- Monitor profitability and optimize costs without compromising guest experience.
- Negotiate commercial terms with clients, vendors, artists, and partners.
- Review event performance metrics, revenue reports, and post-event analysis.
- Present business reviews and MIS reports to senior management.

Event Planning & Execution

- Oversee end-to-end event planning and execution.
- Approve event concepts, layouts, schedules, branding, and communication materials.
- Ensure efficient resource allocation, vendor deployment, and operational readiness.
- Monitor event delivery to ensure quality, safety, and guest satisfaction.
- Establish measurable goals and performance standards for event teams.

Preferred candidate profile

The ideal candidate should have 20+ years of experience in Events, Entertainment, Hospitality, or Experiential Marketing, with a proven track record of managing businesses with annual revenues of 100 Crores or more. The candidate must possess strong expertise in Event Sales, Business Development, Product Development, Live Concerts, Ticketed Events, Weddings, Corporate Events, College Reunions, and Community Gatherings. Experience in conceptualizing and launching IP-driven event properties, managing large-scale event operations, building strategic partnerships, and leading cross-functional teams is essential. A strong industry network and commercial acumen to drive revenue growth and profitability are highly desirable.

📌 General Manager - Events & Experiential IP Development (Hyderabad)
🏢 Ushakiron Movies
📍 Hyderabad