Role & responsibilities

1. Digital Growth & Revenue Leadership

- Develop and execute the Groups digital marketing strategy aligned with business objectives.
- Own digital revenue growth, customer acquisition, retention, and profitability metrics.
- Drive marketing as a measurable business growth function.

2. E-commerce & Marketplace Management

- Lead growth across D2C channels, marketplaces, and digital commerce platforms.
- Improve conversion rates, customer acquisition cost (CAC), customer lifetime value (LTV), and ROAS.
- Optimize customer journeys, website performance, and online sales funnels.

3. Brand Building & Demand Generation

- Strengthen digital presence and brand visibility across all group companies.
- Drive integrated campaigns across paid, owned, earned, and influencer channels.
- Build consumer engagement, brand recall, and market positioning.

4. Performance Marketing & Analytics

- Lead performance marketing across Meta, Google, YouTube, LinkedIn, and emerging platforms.
- Monitor and optimize campaign effectiveness through data-driven decision-making.
- Own marketing dashboards, analytics, ROI tracking, and growth reporting.

5. AI & Marketing Transformation





- Leverage AI tools and automation platforms to enhance marketing productivity and personalization.
- Drive AI adoption across content, campaign management, analytics, and customer engagement.
- Build scalable digital processes and marketing automation frameworks.

6. Leadership & Capability Building

- Lead, mentor, and develop the digital marketing team.
- Manage agencies, vendors, and external partners.
- Foster a high-performance, innovation-driven marketing culture.

Candidate Profile

Qualification

- MBA in Marketing / Digital Marketing preferred.
- Graduate in Marketing, Business Administration, Communications, or related discipline.

Experience

- 1215+ years of experience in Digital Marketing, E-commerce, Brand Management, or Growth Marketing.
- Proven track record of driving digital revenue growth and brand scale.
- Experience leading teams, agencies, and cross-functional stakeholders.
- Exposure to D2C, Retail, Consumer Brands, Manufacturing, or Textile sectors preferred.

Interested can share their updated CV @ [email protected] / whatsapp @ Sneha - (phone hidden)

📌 Hiring For Digital Marketing Head (Hyderabad)
🏢 Sitaram Spinners
📍 Hyderabad