Are you a performance marketer with a proven track record of turning around underperforming campaignsWe're an enterprise SaaS company on a mission to shift the digital adoption market from buzzwords to real ROI. We're seeking a data-driven, hands-on Performance Marketing Manager to fix whats broken, scale what works, and drive measurable pipeline growth.
What Youll Be Doing
1. Strategic Ownership
Own and execute a multi-channel performance marketing strategy (LinkedIn, Google Search, Retargeting, Video, etc.)
Segment and target multiple personas including Application Owners, IT Leaders, L&D; Heads, and Functional Business Leaders
Craft and test messaging tailored to each persona and buying stage
2. Conversion-Focused Execution
Design and optimize persona-specific landing pages, lead magnets, calculators, and nurture sequences
Set up advanced tracking, attribution, and weekly optimization loops
Improve campaign efficiency with regular A/B testing and funnel analysis
3. Pipeline-Driven Outcomes
Deliver 250+ high-quality leads/quarter with at least 47 progressing to SQLs
Optimize CPL to remain under $160 across all channels
Drive ROI from historical lows (1020 cents on the dollar) to $2.55+ return per $1 spent
Why This Role is a Big Deal
Clear Targets: Quarterly budget of $30K$40K to deliver $100K$150K in revenue
Real Impact: Your performance will directly drive quarterly sales outcomes
Growth Playground: Chance to build, test, and optimize across multiple buyer journeys and verticals
Category Repositioning: Be part of redefining the market from "digital adoption" to "software ROI outcomes"
Requirements
What You Bring
36 years in B2B performance marketing, preferably in SaaS or enterprise software
Demonstrated success turning around underperforming paid campaigns
Experience managing $30K$100K+ quarterly budgets with full-funnel responsibility
Strong command of attribution, analytics, and conversion rate optimization
Hands-on with ad platforms (LinkedIn Ads, Google Ads, etc.) and marketing automation tools
Analytical mindset with a bias for action and iteration
This Role Is Perfect For You If You...
Thrive under clear ROI targets and tight budgets
Get excited by complex buyer journeys and multi-persona orchestration
Prefer testing over guessing and attribution over assumptions
Are more "strategic executor" than "spray-and-pray growth hacker"