JD:

1. Launch Strategy Planning:
- Drive go-to-market strategies for current products along with respective countries and HO marketing teams
- Define clear launch milestones, timelines, and deliverables in alignment with business objectives.
- Lead launch readiness assessments at key intervals (T-12/T-6/T-3 months).
- Develop key performance indicators (KPIs) to measure launch success and ensure continuous improvement.

- Cross-Functional Governance Alignment

- Lead cross-functional launch governance forums; synchronize country teams, commercial leadership, regulatory planning, and supply strategies.
- Facilitate alignment between HQ brand strategy and country-level execution realities.
- Navigate cross-border launch dependencies (filed vs. approved markets, staggered sequencing).
- Influence without authority, ensuring functional accountability and transparency.

- Launch Project Management:

- Own the complete lifecycle of new product introductions across multiple markets simultaneously.
- Deploy standardized project management tools for tracking status, risks, mitigation plans, and scenario sensitivity.
- Ensure timely delivery of regulatory milestones, product artworks, pricing approvals, supply readiness, and commercial materials.
- Drive launch critical path management and escalate deviations proactively.

- Market Readiness Execution:

- Ensure timely deployment of localized marketing assets, brand messaging, scientific narratives, digital content, and sales enablement kits.
- Coordinate competency-based field force training with Medical/Marketing.
- Prepare pricing, positioning, value statements, and competitive objection-handling guides.





- Post-Launch Evaluation:

- Analyze post-launch performance and gather feedback from sales teams, customers, and other stakeholders.
- Assess the launch's success against predefined KPIs, including sales performance, market penetration, and customer feedback.
- Conduct structured post-launch reviews at 30/60/90/180 days.
- Identify areas for improvement and implement post-launch optimization strategies.

- Portfolio Pipeline Visibility

- Maintain forward-looking transparency on the regional launch pipeline (12-36 months).
- Provide launch prioritization guidance based on market attractiveness, competitive timing, and channel constraints.
- Support portfolio scenario planning, sequencing, and cannibalization risk assessment.

- Continuous Improvement:

- Lead initiatives to improve the new product launch process, incorporating best practices, technology, and learnings from previous launches.
- Provide leadership in developing tools, templates, and processes that enhance launch efficiency and effectiveness.
- Foster a culture of excellence and innovation, continuously striving to improve the company's product launch capabilities
- Strategic thinking with rigorous execution discipline
- End-to-end ownership mindset
- Data-driven decision making
- Cross-functional orchestration finesse
- High comfort with ambiguity and shifting timelines
- Cultural agility across diverse geographies

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Sr.Manager -International Marketing (Hyderabad)
🏢 Hetero
📍 Hyderabad