ABOUT GUS EDUCATION INDIA

- GUS Education India (GEI) is a service wing of Global University Systems (GUS) based in Europe. In India, we are a full-service digital marketing agency that delivers scalable online marketing services to Global University Systems and its associated brands.
- As a frontrunner in building digital eminence for a fleet of academic brands, GUS Education India is a rapidly growing organization that believes in achieving success through innovation

JOB PURPOSE

- The Paid Social Specialist will work closely with the manager (paid social) and brand marketing teams to set and deliver paid social campaigns that align closely with the key social and business objectives. The role will also include budget pacing, optimizations, accurate reporting and industry knowledge of paid social channels. .

DESIRED PROFILE QUALIFICATION

- Degree in a relevant subject or similar qualification

SKILLS

- Genuine interest in social media including emerging platforms
- Strong writing and editing skills
- Customer service oriented
- Excellent organizational skills
- Team player
- Ability to manage multiple ongoing projects
- Self-sufficient
- Ability to embrace and address unfolding needs
- Ability to communicate with clients and grow accounts
- Strategic thinker
- Ability to draw conclusions and make recommendations based on data
- Strong quantitative skills, including analyticalabilities and math proficiency with good Excel skills and knowledge of at least one third party bid management tool
- Diligence and close attention to detail
- Curiosity and willingness to deliver into ads and make on-going adjustments to improve results
- Proficient in Microsoft Office

RELEVANT EXPERIENCEMinimum 3 years of experience managing paid social efforts and/or media buying, and strategy development





- A real social native, with great understanding of new paid social technologies

KEY ACCOUNTABILITIES Paid Social Campaign Management

- Plan, execute, and optimize paid social media campaigns across platforms like Meta, LinkedIn, Quora, Tiktok, Snapchat etc.
- Monitor daily performance and make real-time adjustments to maximize ROI.
- Ensure campaigns align with brand goals and digital marketing strategy.

Budget & Performance Tracking

- Manage paid social media budgets, ensuring accurate pacing and spending allocation.
- Conduct monthly reports on budget spends.

Data Analysis & Optimization

- Analyze campaign data to identify trends and provide strategic recommendations.
- Develop A/B testing strategies and suggest performance-driven improvements.
- Utilize third-party bid management tools for better optimization.

Content & Workflow Management

- Collaborate with internal teams to manage content calendars and campaign workflows.
- Oversee campaign naming conventions, structure, and updates.

Stakeholder & Vendor Coordination

- Work closely with brand marketing, analytics, web development, and external partners.
- Manage relationships with vendors and third-party platforms to enhance campaign performance.

Strategic Planning & Innovation

- Contribute to the overall paid social strategy and explore new advertising opportunities.
- Stay updated on emerging social media trends and educate internal teams.

GUS VALUES

- This role is a full-time position with a competitive salary and perks package. GEI is an equal opportunity employer and encourages applicants from diverse backgrounds to apply.
- There is an expectation that employees will maintain the values of the Group and will comply with the code of conduct as well as equality, diversity, health, safety policies of the company

📌 Paid Search Analyst (Hyderabad)
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