- Develop and execute scientific strategies for assigned brands.
- Provide medical and clinical oversight regarding product positioning and implementation tactics.
- Support in devising product/therapy strategies in coordination with BU/Divisional heads.
- Conduct in-depth market research to understand HCPs needs and identify growth opportunities.
- Proactively analyze promotional and non-promotional material, ensuring compliance with ethical and regulatory standards.
Medico-Marketing & Content Development
- Drive medico-marketing strategies aligned with business objectives.
- Create evidence-based promotional materials including brochures, scientific articles, and product presentations.
- Support marketing teams with scientific content and field strategy.
- Ensure compliance of medico-marketing initiatives with regulatory and ethical standards.
KOL Engagement
- Identify, develop, and maintain peer-type relationships with national Key Opinion Leaders(KOLs).
- Lead scientific communication and engagement initiatives with HCPs.
- Organize and drive Continuing Medical Education (CMEs), Advisory Boards, and scientific forums.
Cross-Functional Collaboration & Training
- Collaborate with cross-functional teams including marketing, sales, and clinical operations.
- Provide medical training for field teams, marketing colleagues, and the training team.
- Deliver scientific and compliance-focused training sessions to enhance organizational capability.
Clinical Research & Trial Support
- Support clinical trial site identification and provide medical oversight.
- Collaborate with research teams to ensure scientific rigor and ethical practices in clinical development.
- Support regulatory team.
Required Skills & Competencies
- Skilled in scientific communication and evidence-based data interpretation.
- Robust ability to engage with HCPs and support field teams.
- Expertise in medico-marketing support and scientific content development.
- Demonstrated ability to ensure ethical medical practices aligned with compliance standards.
- Proactive in cross-functional collaboration and training initiatives.
Qualifications
- MD Pharmacology.
- 5 to 15 years of experience in medico-marketing within the pharmaceutical/biotech industry.
📌 Medical Advisor-Hyderabad
🏢 The Way Consultant
📍 Hyderabad
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