Strategic Marketing Manager

Location: Hyderabad, India

Employment Type: Full-Time; Salaried

Compensation: Base Salary, Bonus, Benefits

Job Description

The Role

We are looking for a Strategic Marketing Manager to own and drive three critical pillars of our marketing engine: events, partner marketing, and analytics. In this role, you will be responsible for planning and executing Innovapptives presence at key industry events, managing co-sell and joint GTM motions with strategic partners like AWS and Accenture, and bringing a solid data-driven mindset to measure and optimize marketing performance. You will work closely with Sales, RevOps, and Product Marketing to ensure every initiative is tightly aligned to pipeline goals. This is a high-visibility, high-impact role that sits at the intersection of field marketing, alliances, and growth, ideal for someone who is equally comfortable building a partner campaign, running an event on the floor, and presenting ROI metrics to leadership.

What You Will Own:

- Events Management
- Plan and execute end-to-end event strategy tradeshows, conferences,



webinars, and executive roundtables (e.g., AWS re:Invent, SAP Sapphire, industry summits)
- Manage event budgets, vendor negotiations, booth logistics, and sponsorships
- Define pre/at/post-event playbooks and track ROI metrics leads, pipeline influenced, and cost per lead
- Coordinate with sales and SDR teams to align event execution with GTM priorities

- Partner Marketing Co-Sell (AWS Accenture)

- Own joint GTM plans, co-branded campaigns, and co-sell motions with AWS and Accenture partner teams
- Manage MDF utilization, AWS Marketplace presence, and partner portal listings
- Build partner-facing enablement assets co-branded decks, solution briefs, and battlecards

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Strategic Marketing Manager (Hyderabad)
🏢 Innovapptive
📍 Hyderabad