ROLE SUMMARY We're looking for a performance-first copywriter, not a brand writer. Your job is straightforward: Write copy that converts, lowers CAC, and scales revenue. You will work closely with: - Growth team - Creative team - Founders

WHAT YOU WILL OWN (KRAs)

- Ad Copy That Converts
- Write:
- Hooks (primary focus)
- Primary text
- Headlines
- For:
- Meta Ads
- Google Ads
- YouTube
- Email/Whatsapp

- Output:

- 30 copy variations/week

- Creative Testing Engine

- Generate:
- Multiple angles per personas

- Continuously:

- Test
- Iterate
- Kill weak copy

- You are responsible for:

- What messaging is working and why

- Persona-Led Messaging

- Translate:
- Male vs Female psychology
- Pain vs aspiration

- Into:

- Hooks
- Scripts
- Landing page copy

- Funnel Copy Optimization

- Improve:
- CTR (ads)
- CVR (landing pages)

- UGC Script Writing

- Write:
- 10 scripts/week

- For:

- Influencers
- UGC creators

- Performance Analysis (CRITICAL)

- Analyze:
- Which hooks work
- Which messaging fails

- Turn insights into:

- New copy KPIs (HOW YOU'LL BE MEASURED)

Core Metrics

- CTR (Click Through Rate) - Target: +20% improvement over baseline
- CAC Impact - Contribution to: Lower CAC via better creatives




- Winning Hook Rate - Target: 20% winning rate
- Creative Output Velocity - 30 copy variations/week
- Conversion Rate (Landing Page) - Improvement in CVR via copy
- Testing Speed - Time taken: Target: < 5 days cycle

REQUIREMENTS

WHAT GOOD LOOKS LIKE

- Writes hooks that stop scroll
- Understands:
- Pain psychology
- Indian consumer nuance

- Thinks in:

- Angles
- Variations

- Not attached to ideas

MUST HAVE SKILLS

- Strong understanding of:
- Meta ads
- D2C funnels

- Experience with:

- UGC scripts
- Performance marketing

BONUS (BIG PLUS)

- Experience in:
- Health / wellness category

- Understanding of:

- Pain psychology

- Ability to:

- Read ad performance data

COMPENSATION

- Competitive (based on experience)
- Performance-linked incentives (recommended)

FINAL NOTE (THIS IS IMPORTANT)

Driving business outcomes through words

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Growth and Performance Copywriter (Hyderabad)
🏢 Litemed
📍 Hyderabad