A Sales Promoter is responsible for promoting the company's products or services, engaging with customers, generating sales, and enhancing brand awareness. The role involves demonstrating products, explaining features and benefits, achieving sales targets, and providing excellent customer service in retail stores, exhibitions, or promotional events.
Key Responsibilities
- Promote and demonstrate products to customers.
- Approach potential customers and explain product features and benefits.
- Meet daily, weekly, and monthly sales targets.
- Build and maintain positive customer relationships.
- Answer customer queries and resolve basic concerns.
- Arrange and maintain attractive product displays.
- Conduct product sampling or demonstrations where applicable.
- Monitor competitor activities and provide market feedback.
- Maintain stock visibility and coordinate with store personnel.
- Prepare daily sales and activity reports.
- Participate in promotional campaigns, exhibitions, and marketing events.
- Ensure compliance with company policies and merchandising standards.
Required Qualifications
- Higher Secondary (10+2) or Graduate in any discipline.
- 13 years of experience in retail sales, FMCG,
Required Skills
- Excellent communication and interpersonal skills.
- Strong sales and negotiation abilities.
- Customer-focused attitude.
- Product presentation and demonstration skills.
- Basic computer and mobile application knowledge.
- Ability to work independently and as part of a team.
- Good time management and organizational skills.
- Positive attitude and target-oriented mindset.
Working Conditions
- Retail outlets, supermarkets, malls, exhibitions, and promotional events.
- Versatile working hours, including weekends and holidays, as required.
- Standing for extended periods during customer interactions.
Key Performance Indicators (KPIs)
- Sales target achievement.
- Customer engagement and conversion rate.
- Product demonstration effectiveness.
- Customer satisfaction.
- Attendance and reporting compliance.
- Merchandising and display standards.