Job Title: Marketing - Assistant Manager/Senior Officer

Experience: 4+ Years
Industry: Real Estate (Preferred)

Role Summary

The employee will own end-to-end marketing execution across projects, driving brand visibility, lead-support marketing, events & expos, OOH campaigns, sponsorships, and on-ground activations. This is a hands-on role with strong coordination across sales, agencies, and vendors to support business targets and brand positioning.

Key Responsibility Areas (KRAs)

1. Marketing Planning & Campaign Execution

- Plan and execute project-wise marketing campaigns (pre-launch, launch, and sustenance).
- Align marketing initiatives with sales targets, inventory movement, and lead funnels.
- Ensure timely rollout across digital, print, OOH, and on-ground channels.
- Track campaign performance and optimise for effectiveness.

2. Events, Expos & Activations

- Lead execution of property expos, project launches, site events, and industry exhibitions.
- Manage end-to-end event execution, including branding, logistics, vendors, and manpower.
- Ensure lead capture, CRM tagging, and post-event coordination with sales.
- Analyse ROI, lead quality, and conversions.

3. Digital Marketing & Agency Management

- Act as SPOC for creative, digital, and social media agencies.
- Approve content calendars, creatives, paid campaigns,



and execution timelines.
- Monitor KPIs such as leads, CPL, engagement, and brand consistency.

4. OOH, Sponsorships & Brand Visibility

- Plan and execute OOH campaigns and city-level branding.
- Evaluate and manage sponsorships and brand partnerships with an ROI focus.
- Execute local activations, roadshows, canopy activities, and site promotions.

5. Budget, Vendor & Sales Coordination

- Manage marketing budgets, vendor onboarding, negotiations, and cost control.
- Support sales teams with collaterals, site branding, CP meets, and promotions.
- Ensure marketing alignment with real-time sales priorities.

6. Reporting & Compliance

- Prepare monthly MIS, campaign reports, event summaries, and spend trackers.
- Ensure compliance with RERA, advertising norms, and internal brand guidelines.

Desired Candidate Profile

- 4+ years of experience in real estate marketing (or solid exposure to offline + execution-heavy marketing).
- Proven experience in events, expos, OOH, activations, and agency coordination.
- Strong execution mindset with multitasking ability.
- Excellent coordination, communication, and negotiation skills.
- Comfortable working in fast-paced, target-driven environments.

Location: Indore

Website: www.emeralddevelopers.com

📌 Assistant Manager/Manager - Marketing (Indore)
🏢 Emerald Developers
📍 Indore