We are hiring an experienced, hands-on Digital Marketing Manager to own our digital and e-commerce engine end-to-end, reporting directly to the Managing Director. You will be the senior-most digital person in the company we are looking for someone who works independently, sets their own weekly agenda against agreed targets, and has a clear command of the full sales funnel: awareness, lead capture, nurture, conversion, and repeat purchase. This is an execution role with strategic ownership you will build and run campaigns yourself, supported by an in-house designer, clinical content experts, and a field sales team.

Key Responsibilities

- Own performance marketing on Meta Ads and Google Ads strategy, setup, conversion tracking, optimisation, and ROAS accountability

- Manage the Shopify store conversion rate optimisation, product pages, navigation, apps, site speed, and analytics

- Run lifecycle marketing — segment our database; build email automations (welcome, abandoned cart, post-purchase, reorder) and WhatsApp Business broadcasts

- Own analytics and reporting — GA4, Meta Events Manager, Search Console; weekly KRA snapshot and monthly review with leadership





- Manage the content calendar — brief the designer and clinical team; schedule across Instagram, Facebook, and YouTube

- Convert offline leads (trade shows, CME events, field sales visits) into digital customer journeys

- Drive SEO and content marketing — publish clinician-written blogs with proper on-page SEO

Required Candidate Profile

- 5–6 years of hands-on digital marketing experience with ownership of paid campaigns and revenue/lead targets

- Clear working understanding of the full sales funnel and the ability to map every campaign to a funnel stage and metric

- Proven ability to work independently with minimal supervision — proactively flagging risks and opportunities, not waiting for instructions

- Has personally run Meta Ads and Google Ads — pixel/conversion setup, audience building, optimisation (not only agency coordination)

- Working experience with an e-commerce platform (Shopify strongly preferred)

- Solid command of GA4 and conversion tracking; comfortable turning data into weekly decisions

📌 Digital Marketing Manager (Gurugram)
🏢 Dental Avenue Ind
📍 Gurugram