Role & responsibilities

- Plan, create, manage, and optimize high-performance Google Ads campaigns, including Search Ads and Performance Max campaigns, to drive qualified traffic, leads, and conversions.
- Manage advertising budgets effectively while optimizing key performance metrics such as CPA, CTR, ROAS, conversion rate, and overall campaign profitability.
- Perform in-depth keyword research, competitor analysis, bid management, and audience targeting to improve campaign efficiency and reach the right customers.
- Implement and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Ads tracking to ensure accurate performance measurement.
- Analyze campaign data, identify optimization opportunities, and provide actionable insights to improve ROI and achieve marketing goals.




- Conduct A/B testing of ad copies, keywords, bidding strategies, and targeting options to continuously improve campaign performance.

Preferred candidate profile

- 1-3 years of hands-on experience managing Google Ads campaigns.
- Robust expertise in Search Ads and Performance Max campaigns.
- Experience managing ad budgets and lead generation campaigns.
- Knowledge of GA4, Google Analytics 4, Google Tag Manager, and conversion tracking.
- Bachelor's / Master's degree in Marketing, Business, Digital Marketing, or a related field.
- Google Ads Certification is preferred.

📌 Google Ads Specialist (Mysuru)
🏢 ipopi ads
📍 Mysuru