We are looking for an experienced Demand Generation Manager to lead our outbound demand generation function focused on creating high-quality sales opportunities for our enterprise sales team. This role is responsible for building and executing demand generation strategies, leading a team of Demand Generation Specialists, identifying target markets, developing account outreach plans, and driving qualified CXO-level meetings across HR and Talent Acquisition leadership.

The ideal candidate combines strategic thinking with strong operational execution and possesses deep expertise in B2B appointment generation, outbound prospecting, market intelligence, and data-driven decision making.

Key Responsibilities

• Build, mentor, and scale a high-performing SDR (Sales Development Representative) team.

• Define outreach strategies, cadences, and qualification frameworks.

• Establish performance metrics, coaching plans, and productivity dashboards.

• Drive accountability for meetings booked, qualified opportunities, pipeline created, and revenue contribution.

• Own pipeline creation targets and demand generation KPIs. • Analyze campaign performance and optimize based on data and insights.

• Monitor funnel metrics including MQLs, SQLs, conversion rates, cost per lead, pipeline generated, and ROI.

• Build executive dashboards and provide regular business updates. Key Performance Indicators (KPIs)

• Qualified Meetings Generated • Sales Accepted Leads (SALs) • Marketing Qualified Leads (MQL) to SQL Conversion

• Pipeline Contribution

• Meeting-to-Opportunity Conversion

• Team Productivity





• Outreach Effectiveness

• Campaign ROI

• Data Accuracy

• CRM Hygiene Technical Skills

• Advanced Microsoft Excel

• CRM platforms (Salesforce, HubSpot, Zoho, Microsoft Dynamics or similar)

• LinkedIn Sales Navigator

• Sales engagement platforms

• PowerPoint & Reporting Leadership Skills

• Team Management

• Coaching & Mentoring

• Delegation

• Stakeholder Management

• Performance Management

• Decision Making

• Analytical Thinking

Execution Excellence Desired Profile

• 8-10 years of experience in Demand Generation, Growth Marketing, Revenue Marketing, or Pipeline Generation.

• Experience working with enterprise B2B organizations selling high-ticket solutions.

• Demonstrated success in generating measurable sales pipeline and revenue impact.

• Strong experience managing and scaling SDR teams.

• Deep understanding of modern demand generation techniques, account-based marketing (ABM), outbound prospecting, and digital demand generation.

• Hands-on experience with leading CRM, marketing automation, and sales engagement platforms.

• Robust analytical mindset with expertise in funnel optimization and data-driven decision-making.

• Excellent stakeholder management, communication, and leadership skills.

Preferred Experience Experience with tools such as:

• Salesforce, HubSpot, Microsoft Dynamics CRM

• Marketo, Pardot, HubSpot Marketing Hub

• 6sense, Demandbase, ZoomInfo, Apollo, Clay

• Outreach, Salesloft, Gong

• LinkedIn Sales Navigator

• AI-powered prospecting and demand generation platforms

📌 Demand Generation Manager (Gurugram)
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