SEO Strategist

What You'll Do

Search Strategy

- Own end-to-end SEO strategy for multiple client accounts: technical audits, keyword architecture, on-page direction, link strategy, and performance tracking
- Build entity-based content frameworks and topical authority maps that hold up across algorithm updates, not just current best practices
- Design keyword clusters that account for search intent shifts, SERP feature targeting, and AI Overview eligibility
- Develop and maintain llms.txt strategy and entity optimisation as part of standard client delivery
- AI SEO and GEO

- Lead AI search optimisation (GEO, AEO, LLMO) for clients: structured data, entity coverage, passage optimisation, and share-of-answers tracking
- Monitor how client content performs in ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot, and adjust strategy accordingly
- Build citation-worthy content frameworks that position clients as source entities in AI-generated responses
- Stay ahead of the model training cycles, crawl behavior shifts, and retrieval logic changes that affect AI visibility

Technical SEO

- Conduct and deliver comprehensive technical audits: crawlability, indexation, Core Web Vitals, schema, site architecture, and log file analysis where needed
- Work with developers to implement fixes and track resolution
- Own structured data strategy across schema types relevant to each client's vertical

Content and Cross-Team Direction

- Partner directly with the Content Strategist to align keyword strategy with content architecture and brief quality
- Review content briefs and final output for SEO accuracy before client delivery
- Feed performance data back into content planning:



what's ranking, what's decaying, what needs a refresh
- Present strategies and monthly SEO performance reviews to clients in plain language, not jargon soup

Research and Intelligence

- Track Google algorithm updates in real time and assess client exposure within 24 hours of a confirmed update
- Maintain a running competitor intelligence view for each active account
- Run controlled SEO experiments: title tag variations, internal linking tests, content consolidation vs expansion decisions

What We're Looking For

Must-have:

- 3 to 4 years in SEO strategy, with at least 1 year focused on AI search or GEO
- Deep, current knowledge of Google's ranking systems: helpful content, spam policies, E-E-A-T, and whatever dropped last week
- Robust technical SEO fundamentals: you can read a crawl report, interpret Search Console data, and explain Core Web Vitals to a developer without Googling what they mean
- Experience building keyword architectures, not just running keyword research
- Comfort presenting strategy and performance data to clients directly
- A genuine, demonstrable obsession with how search works and where it's going

Good to have:

- Hands-on experience with AI search platforms: ChatGPT plugins, Perplexity rankings, Google AI Overviews optimisation
- Familiarity with entity SEO tools: Knowledge Graph API, schema validators, entity-based site audits
- Experience with log file analysis (Screaming Frog Log File Analyser, Splunk, or similar)
- Python or basic scripting ability for SEO automation and data pulling
- Published takes: blog posts, LinkedIn threads, Twitter/X commentary on algorithm updates (send us links, seriously)

📌 Seo Strategist (Bengaluru)
🏢 Infotanks Media
📍 Bengaluru