Core Responsibilities:

Accountability Supporting Actions

Budgeting and process management

- Forecasting financial operating budgets for marketing activities/ events

and ensure the set operating budgets are met;

- Plan and ensure the set profitability marketing revenue targets are

achieved;

- Create and maintain SOPs for sales & marketing function;

Marketing,

Commercialization and VR brand management

- Conceptualize, activate and execute the annual events and promotions

calendar to increase footfall at the mall / shopping center;

- Develop and oversee implementation of ATL, BTL, TTL, Guerilla marketing

campaigns and brand strategies to achieve marketing revenue targets and

create VR brand visibility;

- Oversee revenue generation through Signage space selling, space on hire,

branding revenues, co-branding and sponsorship, kiosks etc.;

- Oversee centers publicity through advertising, promotions, website, visual merchandising, magazine, newsletter in order to enhance the branding and positioning of the mall / shopping center;
- Devise marketing strategies to counter competition and attract

customers with unique value propositions;

- Managing direct, digital and social media handles and marketing

campaigns;

- Ensure timely market intelligence/ research data is available to curb the competition and develop new marketing strategies for mall / shopping center promotion;
- Oversee communication solutions for all events and guest service

promotions which includes up-dating mall / shopping center guides,

directory boards and general guest services literature;

- Ensure management of the Gift Card program or any loyalty card programs that are / proposed to be implemented;
- Strategize, plan and execute PR activities as directed, managing media and press and ensure timely press material preparation;
- Assist in designing the mall / shopping center brochure;
- Leading and driving various CSR initiative;

Leasing

- Setting up leasing targets and ensuring team targets are timely





achieved as per the assigned retail categories / leasing plan

- Supervise in identifying the prospective tenants / retailers and setting

meetings

- Guiding leasing specialists on structuring attractive leasing

packages, negotiating and closure of the deals

- Coordinate with internal stakeholders for internal approvals and

external stakeholders to ensure timeline conclusion of deal.

Relationship Management

- Effectively manage relationship with all the vendors / tenants;
- Develop individual marketing campaigns for retailers as required
- Maintain effective relationship with creative, PR, social media

agencies and vendors event production, mall decor, printing etc.;

MIS, Reporting

- Budget management of campaigns in line with overall marketing

budget and event wise ROI analysis;

- Prepare weekly and monthly reports on the status and performance of

leasing activities.

- Analysis of the efficacy of the marketing program;
- Effectively manage relationship with all tenants / retailer / channel

partners / vendors.

- Weekly / Monthly presentation to the management on overall sales &

marketing function

Team and Self- Development

- Ensure effective execution of the team members KRAs / KPIs;
- Provide timely resolution / guidance when required;
- Establish rapport with subordinates, create and maintain department

morale and build team efforts to achieve excellent results.

- Ensure good team discipline in terms of adherence to companys

policies, attendance as well as punctuality.

- Attending relevant forums / seminar for market updates / intelligence

Qualifications / Experience Required

8-10 years in retail community centre / shopping centre marketing

MBA or equivalent degree in sales/marketing

Preferred Qualities

Attention to detail

Excellent time management and organizational skills

Strong work ethic, intense drive, and initiative for quality and customer service.

Ability to act and operate independently with minimal daily direction

Ability to identify and resolve problems and develop alternative solutions on time

Valuable interpersonal skills

📌 Manager/ Senior Manager - Sales & Marketing (Surat)
🏢 Virtuous Retail
📍 Surat