- Develop and execute the overall marketing strategy for the PES business.
- Plan and manage digital marketing campaigns across LinkedIn, Google Ads, email marketing, webinars, and industry platforms.
- Drive inbound lead generation through SEO, SEM, content marketing, and marketing automation.
- Monitor campaign performance and continuously optimize conversion rates and ROI.
- Build Account-Based Marketing (ABM) campaigns targeting strategic customers.
- Work closely with solution architects and engineering teams to translate technical capabilities into compelling customer messaging.
- Manage website content to ensure it reflects the latest company capabilities and offerings.
Event Marketing
- Plan and execute participation in domestic and international industry events, including:
o Medical Design & Manufacturing events
o IoT and AI conferences
- Coordinate booth branding, presentations, demonstrations, promotional materials, and customer meetings.
- Organize webinars, customer workshops, and technical seminars.
Sales Enablement
- Develop marketing assets to support the sales organization, including:
o Customer presentations
o Pitch decks
o Industry-specific collateral
o Proposal templates
o Capability videos
- Work closely with sales and solution teams to support strategic customer pursuits.
Lead Generation
- Generate qualified marketing leads through:
o Digital campaigns
o Webinars
o Events
o Content marketing
o Social media
o Partner marketing initiatives
- Collaborate with Inside Sales to nurture marketing-qualified leads (MQLs) into sales-qualified leads (SQLs).
- Measure campaign effectiveness and continuously improve lead quality.
Branding & Communications
- Strengthen Gadgeon's positioning as a global Product Engineering Services company.
- Ensure consistent branding across all marketing channels.
- Build executive thought leadership through LinkedIn and industry publications.
Market Intelligence
- Analyze industry trends, emerging technologies, customer needs, and competitor positioning.
- Recommend new campaigns and messaging based on market insights.
- Identify recent verticals and geographic markets for business expansion.
Team Leadership
- Build and lead the PES marketing team.
- Manage external agencies, creative partners, and digital marketing vendors.
- Define annual marketing plans, budgets, and measurable KPIs.
📌 Marketing Head - Product Engineering Services (PES) (Kochi)
🏢 Gadgeon Smart Systems
📍 Kochi
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