Job Title: Senior Manager: Digital Marketing
Department: Marketing
Job Location: Mohali, Punjab

Working Days: Five Days a Week

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Lets Grow Together!

Ably Soft Pvt Ltd (FATbit Technologies) is a leading tech company that inspires startups, SMBs and enterprises to adopt technologies, innovate with trends and stay ahead in the digital economy. With a focus on custom development, digital marketing and consultancy services, the company leads the eCommerce industry, offering 10+ turnkey multi-vendor marketplace solutions.

Our highly scalable flagship products, including Yo!Kart, Yo!Coach, Yo!Rent, Growcer and Yo!Yumm, have empowered 5500+ global businesses across 100+ countries. Ably Soft is an ideal place to shape your skills, improve your expertise and cultivate a rewarding career with diverse learning and hands-on experience.
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Position & Role Summary

The Senior Manager: Digital Marketing will be responsible for defining and executing the company's marketing strategy with a strong focus on revenue growth, qualified lead generation, brand positioning, and digital excellence. The role requires a strategic leader who can build and mentor high-performing marketing teams while overseeing SEO, AI Search Optimization, Performance Marketing, Content Marketing, Product Marketing, and Marketing Analytics.

The ideal candidate should be capable of transforming marketing into a measurable business growth function by improving the company's visibility across search engines and AI-powered platforms, strengthening brand authority, optimizing marketing ROI, and ensuring close alignment with Sales, Product, and Executive Leadership teams.

This is a strategic leadership role with end-to-end ownership of revenue-focused marketing, where success will be measured by business growth, marketing ROI, and the company's visibility across both conventional search engines and AI-powered discovery platforms.

The ideal candidate should possess strong leadership, strategic thinking, and analytical skills, with proven experience in B2B digital marketing within the IT services or software industry.

Primary Objective: To build and execute scalable digital marketing initiatives that increase brand awareness, drive qualified lead generation, improve customer engagement, and contribute to sustainable business growth.

Key Responsibilities (KRAs)

1. Digital Marketing Strategy & Leadership

- Develop and execute comprehensive digital marketing strategies aligned with business and revenue objectives.
- Define marketing roadmaps, KPIs, budgets, and growth initiatives across all digital channels.
- Lead, mentor, and develop the digital marketing team, ensuring high performance and continuous improvement.

KPIs

- Annual digital marketing strategy and roadmap delivered and executed.
- Achievement of at least 90% of departmental marketing goals.
- Team performance appraisal completion within timelines.
- Team productivity and KPI achievement of 85% or above.
- Employee retention within the department.
- Monthly review meetings conducted with documented action plans.
- Marketing budget variance maintained within agreed %.

2. Performance Marketing & Campaign Management

- Plan, execute, and optimize integrated digital marketing campaigns across SEO, SEM, PPC, email marketing, and other digital channels.
- Monitor campaign performance, ROI, and conversion metrics, implementing data-driven improvements.

KPIs

- Marketing Qualified Leads (MQLs) generated against targets.
- Cost per Lead (CPL) maintained within approved budget.
- Return on Ad Spend (ROAS) achieved as per target.
- Campaign conversion rate improvement.
- Click-through Rate (CTR) improvement.
- Campaign ROI reporting submitted monthly.
- Paid campaign optimization score.

3. SEO, Organic Growth & Website Optimization

- Lead SEO initiatives, including on-page, off-page, technical SEO, and content optimization to improve search visibility and organic traffic.
- Oversee website performance, conversion optimization, user experience,



and regular SEO audits.
- Drive strategies for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to improve visibility across AI-powered search platforms.

KPIs

- Growth in organic website traffic.
- Improvement in keyword rankings.
- Increase in non-branded organic traffic.
- Domain Authority/Domain Rating improvement.
- Website conversion rate improvement.
- Website Core Web Vitals maintained within Google's recommended benchmarks.
- Number of featured snippets, AI search mentions, and AEO/GEO visibility improvements.
- Technical SEO issues resolved within SLA.

4. Content Strategy & Brand Management

- Lead content strategy, product positioning, thought leadership, and brand-building initiatives.
- Oversee blogs, landing pages, case studies, PR, customer success stories, and product marketing campaigns.
- Ensure consistent brand messaging and content quality across all digital channels.

KPIs

- Content publishing calendar adherence.
- Number of high-quality blogs, landing pages, and case studies published.
- Organic traffic generated through content.
- Content engagement metrics.
- Brand consistency compliance.
- Content contribution towards lead generation.

5. Lead Generation & Revenue Growth

- Design and execute demand generation initiatives to increase qualified leads, marketing-qualified leads (MQLs), and revenue opportunities.
- Collaborate with Sales and Business Development teams to improve lead quality, pipeline contribution, and customer acquisition.

KPIs

- Monthly MQL target achievement.
- Sales Qualified Leads (SQLs) generated.
- Marketing contribution to sales pipeline.
- Customer acquisition through digital channels.
- Lead-to-opportunity conversion rate.
- Marketing-attributed revenue.

6. Analytics & Business Intelligence

- Monitor website, campaign, and user journey performance using analytics tools such as GA4, Google Search Console, and other marketing platforms.
- Analyze customer behavior, attribution, conversion funnels, and marketing-generated revenue to support business decisions.

KPIs

- Monthly marketing dashboard submission.
- Accuracy of reporting.
- Conversion funnel optimization.
- Bounce rate reduction.
- Customer journey analysis completed.
- Actionable insights implemented from analytics.

7. Social Media & Online Reputation

- Oversee the company's social media strategy, brand engagement, online reputation, and digital community management.
- Ensure consistent growth in audience engagement and brand visibility.

KPIs

- Growth in followers across platforms.
- Engagement rate improvement.
- Social media reach and impressions.
- Brand sentiment score.
- Response time to online queries.
- Online review ratings maintained or improved.
- Share of voice within industry.

8. Partnerships & Digital Outreach

- Develop outreach and link-building strategies to strengthen domain authority and organic growth.
- Build and maintain relationships with publishers, industry partners, agencies, and digital platforms.

KPIs

- High-quality backlinks acquired.
- Domain Authority improvement.
- Strategic partnerships established.
- Referral traffic generated.
- Outreach campaign success rate.
- Guest articles and industry mentions secured.

9. Team Management & Cross-Functional Collaboration

- Guide, mentor, and review the performance of digital marketing team members.
- Collaborate with Content, Design, Development, HR, Sales, and Product teams to ensure timely execution of marketing initiatives.

KPIs

- Timely completion of team appraisals.
- Training and development sessions conducted.
- Employee engagement within the team.
- Cross-functional project completion within timelines.
- Internal stakeholder satisfaction.




- Resource utilization and workload planning efficiency.

10. Innovation, Budget & Process Improvement

- Manage the digital marketing budget and ensure optimal utilization of marketing investments.
- Evaluate emerging technologies, AI tools, digital marketing trends, and automation platforms to improve marketing effectiveness and operational efficiency.
- Establish standardized processes, reporting frameworks, and best practices across the digital marketing function.

KPIs

- Marketing budget utilization within approved limits.
- Number of automation initiatives implemented.
- Process improvement initiatives completed.
- Reduction in manual marketing effort through automation.
- Adoption of AI tools across marketing activities.
- Improvement in campaign execution turnaround time.
- Quarterly innovation initiatives implemented.
- Compliance with reporting and process documentation standards.

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Candidate Profile (Skills Required)

- Proven experience in developing and executing end-to-end digital marketing strategies for B2B lead generation, brand visibility, customer acquisition, and revenue growth.
- Strong leadership experience in managing cross-functional teams, setting KPIs, mentoring team members, and driving performance.
- Hands-on expertise in SEO, AEO/GEO, SEM/PPC, Google Ads, Meta Ads, content marketing, email marketing, social media marketing, website optimization, marketing automation, and conversion rate optimization (CRO).
- Strong understanding of organic growth strategies, demand generation, marketing analytics, customer journey mapping, and marketing attribution models.
- Proficiency with Google Analytics (GA4), Google Search Console, Google Tag Manager, HubSpot, SEMrush, Ahrefs, Screaming Frog, and other leading digital marketing platforms.
- Experience in planning, managing, and optimizing digital marketing budgets while maximizing campaign ROI and business outcomes.
- Excellent analytical, communication, presentation, stakeholder management, and decision-making skills.
- Proven ability to collaborate effectively with Sales, Business Development, Design, Content, and Development teams to achieve business objectives.
- Experience leveraging AI-powered marketing tools (e.g., ChatGPT, Gemini, Copilot) and implementing AEO/GEO strategies to improve visibility across AI-driven search platforms.
- Strong understanding of the latest digital marketing trends, emerging technologies, and best practices, with the ability to translate them into measurable business results.

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Required Experience & Qualifications

Industry Preference: IT-Software, Software Services, SaaS, or E-commerce.

Experience: 8 to 15 years of hands-on experience in Digital Marketing.
*Leadership Experience: Minimum 5 years of proven experience leading and managing a Marketing team, including mentoring team members, setting KPIs, driving cross-functional collaboration, and owning departmental performance and business outcomes.

Educational Background: Bachelor's degree in Marketing, Business, IT, or a related field (or equivalent practical experience) with an MBA from a reputed institution/university.

Compensation Note
The offered compensation package will include a performance-linked incentive, under which the employee will be eligible to earn 1% of the business revenue generated from newly acquired clients, subject to the Company's incentive policy and applicable terms and conditions.

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Significant Note :

- Kindly DO NOT share your CV/apply if your profile does not meet the mentioned role and experience requirements.
- Availability for face-to-face interview rounds is required.
- Mismatched profiles may not receive a response.

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Company Contact Information

Ably Soft Private Limited
Plot No.6, Adarsh Building, 4th Floor, Sector 82, JLPL, Mohali, Punjab-140306.
Email: [email protected] || Phone: 78-141414-78
Website: www.ablysoft.com || www.fatbit.com

📌 Senior Manager: Digital Marketing || Mohali (Punjab) Location (Sahibzada Ajit Singh Nagar)
🏢 ABLY SOFT
📍 Sahibzada Ajit Singh Nagar