Job Summary: We are seeking a high-performing Sales Officer (SO) to drive sales, distribution, and market penetration across the assigned territory. The SO will be responsible for achieving sales targets, managing distributors and sales representatives, and ensuring strong visibility and availability of EJAG Foods products in modern and general trade channels.

Role & responsibilities

Territory & Market Development :

- Map the total outlet universe by channel (General Trade, Convenience, Pharmacy, HORECA, Institutional, Local/Franchise, Quick Commerce dark stores).
- Prioritize high-velocity micro-markets (transport hubs, colleges, offices, industrial clusters) for Singles placements.
- Build and maintain a beat plan that covers 100% of target outlets at defined frequencies. Also, align & monitor performance of SA1 / SA2 as per defined criteria.

Distributor & Supply Network Management

- Appoint/upgrade one primary distributor per micro-territory with clear ROI, credit norms, and service KPIs.
- Ensure DMS hygiene (purchase, sales, claims) and zero stock-outs for Singles at distributor & retail.
- Drive van coverage/foot soldier productivity with clear per-beat call targets.

Sales Execution & Coverage

- Achieve daily productive calls; land must-carry Singles SKUs in every relevant outlet.
- Implement perfect order:



distribution + planogram + price compliance + promo execution in one visit.
- Convert non-buyers trial repeat with micro-promos and retailer incentives tied to Singles.

Merchandising & Visibility

- Secure prime shelf/desk/counter space for Singles (impulse zones near cash till & tea counters).
- Deploy POSM (danglers, trays, clip strips) and maintain on-shelf availability (OSA).
- Execute local activations (sampling at high-traffic nodes) with measurable uplift.

Planning, Forecasting & Inventory

- Build SKU-wise rolling forecasts; keep norm stocks at distributor and days-of-cover at retail.
- Minimize near-expiry & damages; close claims quick and accurately.

Data, Reporting & Insights

- Use SFA/DMS to report calls, orders, distribution, and competition intelligence daily.
- Produce weekly insights: top gaps by beat, outlet type, and SKU; propose corrective actions.

Performance Metrics (KPIs)

- Achievement of sales targets (primary & secondary).
- Numeric and weighted distribution growth.
- Market share improvement in the assigned area.
- Team productivity and attrition control.
- Execution of trade marketing activities as per plan.

Qualifications:

- Minimum: 12th Pass (Schooling)
- Bachelor's degree preferred

📌 Sales Officer (Rajkot)
🏢 Ejag Foods Ahmedabad
📍 Rajkot