Poornam Info Vision is seeking an experienced Senior Content Writer / Lead Content Strategist to lead our content initiatives and strengthen our brand presence. This role requires a strategic thinker with exceptional writing skills, a strong understanding of SEO, and the ability to create content that drives engagement, generates leads, and supports business growth.

The ideal candidate will have experience developing content strategies, creating high-quality long-form and short-form content, mentoring writers, and collaborating with cross-functional teams to deliver measurable results.

Key Skills

- Content Strategy & Editorial Planning
- Content Writing & Copywriting
- SEO Content Writing & On-Page Optimization
- Keyword Research & Search Intent Analysis
- Blog Writing, Whitepapers, Case Studies & eBooks
- Landing Pages, Email Campaigns & Ad Copy
- WordPress or Similar CMS
- Ahrefs, SEMrush, Google Search Console, Yoast
- Google Analytics & Content Performance Analysis
- AI Writing & Productivity Tools
- Proofreading & Editorial Review
- Stakeholder & Cross-functional Collaboration

Roles & Responsibilities

- Develop and execute content strategies aligned with marketing and business objectives.
- Create, edit, and review high-quality long-form and short-form content across multiple digital channels.
- Manage the editorial calendar and ensure timely delivery of content initiatives.




- Collaborate with Product, Sales, SEO, Design, and Marketing teams to produce audience-focused content.
- Optimize content for search engines using modern SEO best practices.
- Monitor content performance and recommend improvements based on analytics and business goals.
- Maintain consistency in brand voice, editorial standards, and messaging across all content.
- Review and mentor junior writers, freelancers, and external agencies to ensure content quality.
- Research industry trends and translate complex concepts into clear, engaging content.

Desired Candidate Profile

- 6-8 years of experience in Content Writing, Copywriting, or Content Strategy.
- Experience in SaaS, IT/ITeS, or Digital Marketing Agency environments is preferred.
- Bachelor's or Master's degree in English, Journalism, Communications, Marketing, or a related field.
- Solid portfolio demonstrating long-form content, SEO content, conversion copy, and campaign assets.
- Hands-on experience with SEO tools such as Ahrefs, SEMrush, Google Search Console, or Yoast.
- Proficiency with WordPress or similar CMS platforms.
- Excellent written and verbal communication skills with exceptional attention to detail.
- Strong project management skills with the ability to manage multiple priorities and deadlines.

📌 Senior Content Writer / Lead Content Strategist (Kochi)
🏢 Poornam Info Vision
📍 Kochi