Eligible Candidates - Tech Savvy, Data Analysis & Presentation, Coaching & Driving the Team, Ability to work Unsupervised, Individual Contributor role, Self Motivator, Self Starter & Can Travel Extensively within the Region
Strategic purpose of the position:
- drive Sales Execution, Sales Capability and Data Analytics & Insights across the markets in the Region to exceed Region Business goals
- drive the usage of Carlsberg SFA, CHEERS, to Track & Record In-Store Execution
- do regular Data Analytics to navigate the Sales Team to exceed business objectives
- provide valuable input to the Region Head & State Heads on how to exceed Business Objectives
- be the custodian for all Sales Assets in the Region like
Key Accountabilities & Responsibilities
1 Ensure Impeccable In-Store execution of all Key Sales Drivers and of all Region Priorities as may come from time to time
2 Regular Market work with SE /SSE / ASMs to do On-Job Training to Sales Team; to check & drive In-Store Execution and to capture market intelligence & insights
3 Ensure 100% of the Regional Sales Team is Using CHEERS on 100% of the Days
4 Be the CHEERS spoc for the Region. Use the CHEERS Portal to
- Feed-In CHEERS Messages, Memos, Tasks etc
- Take Out CHEERS Reports and Circulate as needed
- Be the spoc in the Region to coordinate with Ivy, Vodafone, Samsung, and CIPL HO Sales Development
5 Entire Visi-Cooler Management
- Driving Growth & Efficiency from Cooler Outlets
- Planning for New Cooler Purchase & Installation including Outlet selection
- Driving Cooler Service Management through appointed vendor
6 Key Tasks:
- To Monitor the CHEERS Usage Daily
- Follow-Up with the Non-Users and Coach / Train / Drive CHEERS Usage
- Travel and Work with FPRs to see that they are using CHEERS in the Right way.
- Work on the CHEERS Reports to ensure Report Accuracy
- Conduct In-Store Execution Audits using CHEERS, 16 days (4 X 4) per Month
- Validate the FPRs data by the Audit
- Insist & Instill the Culture of Right Reporting in the Region
- Analyse CHEERS Data & Other Sales KPI Data and make meaningful insights for the Region to Navigate the team on business Opportunities
- Work out Capability Gaps in the Regional Sales Team basis Assessment Tools, and in consultation with Regional Head & State Heads.
- Prepare & Conduct Training Programs for the Regional Sales Teams from time-to-time to plug-in these gaps.
Experience:
~12 Years
- ~8 years as an ASM in a Top-Ranking Organization(s).
- Approx. 2 3 years in a Regional Role
- Experience of Driving Sales Execution, Sales Capability, Data Analytics are key.
- Experience in establishing &/or driving Sales Force Mobile Application; is an Additional Advantage.
- Experience in driving Sales Force Automation usage and execution audits will be an added advantage.