Sales & Marketing (Punganur)

Job / Role Purpose:
The Marketing & Sales Executive is responsible for driving business growth by developing new customers, managing existing client relationships, and executing sales and marketing strategies for the company's rubber gasket and rubber products. The role focuses on identifying market opportunities, achieving sales targets, enhancing customer satisfaction, and expanding the company's market presence while coordinating with internal departments to ensure timely delivery, quality compliance, and effective customer service. The position also supports business development through market intelligence, customer engagement, and continuous improvement of sales and marketing performance.
Key Responsibilities:

- Develop and implement annual sales and marketing strategies to achieve business growth and revenue targets.
- Identify and develop new business opportunities in automotive, industrial, engineering, electrical, HVAC, and related sectors.
- Conduct market research to identify potential customers, emerging market trends, and competitor activities.
- Generate new customer leads through networking, industry associations, referrals, digital platforms, and trade exhibitions.
- Build, maintain, and strengthen long-term relationships with OEMs, distributors, dealers, and industrial customers.
- Visit customers regularly to understand their requirements and provide suitable product solutions.
- Prepare and submit quotations, negotiate commercial terms, and convert enquiries into business.
- Coordinate with production, planning, quality, and dispatch teams to ensure timely execution of customer orders.
- Address customer queries, complaints,



and service-related issues to ensure high levels of customer satisfaction.
- Develop and execute marketing initiatives through product presentations, brochures, exhibitions, trade shows, conferences, and digital platforms.
- Promote the company's rubber gasket products and communicate new product developments to existing and prospective customers.
- Understand product specifications, applications, pricing, and costing to provide effective commercial support.
- Monitor customer requirements and identify opportunities for recent product development and business expansion.
- Maintain regular follow-up with customers for enquiries, orders, repeat business, and payment collections.
- Analyse sales performance, market trends, and competitor activities and provide periodic reports to management.
- Maintain customer database, sales pipeline, and CRM records with accurate and updated information.
- Coordinate internally with cross-functional teams to ensure smooth execution of customer requirements.
- Represent the company at customer meetings, trade associations, industry forums, and exhibitions.
- Arrange and accompany customer visits to the manufacturing plant whenever required.
- Achieve monthly, quarterly, and annual sales and revenue targets from both existing and new customers.




- Ensure timely collection of outstanding payments and maintain healthy customer relationships.
- Prepare daily, weekly, and monthly MIS reports and sales forecasts.
- Perform any other sales and marketing responsibilities assigned by the management from time to time.

Educational Qualifications

- MBA/PGDM in Marketing or B.tech from a reputed institution.

Experience:

- 2 - 7years of relevant experience in in Rubber and Polymers industry

Skillset Required

- Strong sales, negotiation, and business development skills with the ability to identify and convert new business opportunities.
- Excellent communication, presentation, interpersonal, and customer relationship management skills.
- Good understanding of B2B sales, industrial marketing, and customer acquisition strategies.
- Knowledge of rubber gasket products, rubber components, or industrial manufacturing processes is preferred.
- Ability to conduct market research, competitor analysis, and identify emerging business opportunities.
- Commercial acumen with knowledge of pricing, quotations, contract negotiations, and order management.
- Proficiency in preparing sales reports, forecasts, MIS, and maintaining CRM/customer databases.
- Strong analytical and problem-solving skills with a customer-focused approach.
- Ability to coordinate effectively with production, quality, planning, logistics, and finance teams to ensure customer satisfaction.
- Proficiency in MS Office (Excel, Word, PowerPoint) and CRM/ERP systems.
- Self-motivated, target-oriented, and capable of working independently with minimal supervision.
- Willingness to travel extensively for customer visits, business development, exhibitions, and industry events.

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