Designation:- Copywriter

Reporting:- Creative Lead

About Sova Health:

Sova Health is a leading D2C preventive healthcare company focused on transforming personalized wellness through science, data, and AI. Our mission is to build India s most trusted precision health platform by delivering tailored health solutions that drive measurable outcomes.

Role Overview:

We are looking for a creative and performance-driven Copywriter to join Sova Healths marketing team. In this role, you will craft compelling, consumer-centric content across digital, social, performance marketing, PR, and brand communication channels. You will play a key role in translating complex health and wellness concepts into engaging, easy-to-understand content that educates, inspires, and drives action.

The ideal candidate is a strong storyteller with experience creating high-converting ad copy, video scripts, editorial content, and brand narratives. You will collaborate closely with marketers, designers, healthcare experts, and leadership teams to build impactful campaigns that strengthen Sova Healths position as Indias most trusted precision health platform.

Responsibility:

- Write compelling copy for Meta ads, social media, advertisements, landing pages, emailers, blogs, website content, and marketing campaigns.

- Develop engaging health and wellness content that simplifies complex topics for consumers.

- Write ad scripts for digital campaigns, performance marketing creatives, founder-led videos, expert videos, podcasts, and brand films.

- Create high-converting ad hooks, CTAs, video scripts, and campaign messaging across platforms.

- Draft PR articles, thought leadership pieces, press releases, and media communication materials.

- Ensure consistency in brand voice and messaging across all touchpoints.

- Collaborate with designers, marketers, doctors, nutritionists, and subject matter experts to create impactful content.

- Conduct research on health, wellness, nutrition, gut health,



and consumer behavior trends.

- Contribute to content strategy and campaign ideation.

Requirement:

- 2 5 years of experience in copywriting, content writing, or creative writing.

- Strong portfolio showcasing advertising copy, campaign work, scripts, blogs, and long-form content.

- Experience writing ad scripts, video content, and performance marketing creatives.

- Ability to write both short-form conversion-focused copy and long-form editorial content.

- Experience writing PR articles, press releases, or thought leadership content is preferred.

- Excellent command of English with robust storytelling abilities.

- Ability to translate scientific or technical information into consumer-friendly content.

- Strong attention to detail and understanding of content strategy.

- Experience in health, wellness, healthcare, or D2C brands is a plus.

Key Skills

- Copywriting Creative Writing

- Content Strategy Storytelling

- Performance Marketing Copy

- Ad Script Video Script Writing

- Social Media Content Creation

- Landing Page Website Copywriting

- Email Marketing CRM Content

- PR Writing Thought Leadership Content

- Research Consumer Insights

- Brand Communication Messaging

- Editing Proofreading

- Health Wellness Content Writing

- Campaign Ideation Creative Thinking

- SEO Content Writing

- Cross-functional Collaboration

Why Join Sova Health

- Be part of a fast-growing and innovation-led healthcare brand.

- Work at the intersection of science, data, and consumer insights.

- Own high-impact initiatives with measurable business outcomes.

- Shape the future of personalized preventive healthcare in India.

Interview Process:
HR screening-----> Assignment-------->Discussion with Creative Lead-------> Final Round with Marketing Head.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Copywriter (Gurugram)
🏢 Sova Health
📍 Gurugram