Role & responsibilities

- Drive sales growth and achieve monthly, quarterly, and annual sales targets within the assigned territory.
- Develop and implement effective sales strategies to increase market share for STEELBOY agricultural machinery, including Rotavators, Laser Land Levelers, and other farm implements.
- Appoint, develop, and manage dealers, distributors, and channel partners.
- Build and maintain strong relationships with dealers, key customers, and large farmers.
- Lead, mentor, and monitor the performance of Sales Executives to ensure target achievement.
- Conduct regular market visits to identify new business opportunities and strengthen customer relationships.
- Analyze market trends, competitor activities, pricing, and customer requirements, and submit regular reports to management.
- Organize dealer meets, product demonstrations, farmer awareness programs, and promotional events.
- Monitor dealer stock levels, order processing, product availability, and timely deliveries.
- Ensure timely collection of outstanding payments from dealers and customers.
- Coordinate with the production, logistics, and service teams to ensure excellent customer satisfaction.
- Prepare monthly sales forecasts, territory plans, and performance reports.
- Resolve dealer and customer issues promptly while maintaining a high level of service.
- Ensure compliance with company policies, pricing guidelines,



and sales processes.
- Represent STEELBOY PVT LTD professionally and strengthen the company's brand presence in the assigned region.

Preferred candidate profile

- Bachelor's degree in Business Administration, Marketing, Agriculture, Mechanical Engineering, or a related field.
- 58 years of experience in sales of agricultural machinery, tractor implements, farm equipment, or the automobile industry.
- Minimum 2–3 years of experience managing a dealer network and leading a field sales team.
- Strong knowledge of the agricultural market, dealer development, and territory management.
- Proven track record of consistently achieving or exceeding sales targets.
- Excellent leadership, team management, communication, and negotiation skills.
- Ability to develop business strategies and identify recent market opportunities.
- Strong analytical skills with the ability to interpret sales data and market trends.
- Proficient in MS Excel, MS Word, PowerPoint, and CRM software.
- Willingness to travel extensively across the assigned territory.
- Valid driving licence and ability to conduct regular field visits.
- Self-motivated, result-oriented, customer-focused, and capable of working under pressure.
- High level of integrity, professionalism, and commitment to achieving business goals.

📌 Area Sales Manager (Haryana)
🏢 STEELBOY
📍 Haryana