We are looking for an experienced State Head Andhra Pradesh to lead our sales and business operations across the state. The ideal candidate should have strong liquor industry exposure, deep understanding of Andhra Pradesh market dynamics, and proven experience in driving sales volume, revenue growth, market share and distribution expansion.

Key Responsibilities

The candidate will be responsible for managing Andhra Pradesh as an independent business unit, including:

- Owning state-level business performance, sales targets and profitability.
- Driving sales volume, NSV, NSR, market share and revenue growth.
- Expanding distribution depth and width across key markets.
- Managing distributors, channel partners, trade relationships and market execution.
- Planning and executing new brand launches and market penetration strategies.
- Co-creating launch plans and business plans with channel partners.
- Managing pricing, MOP discipline and trade schemes.
- Planning and executing ATL / BTL activities and evaluating campaign effectiveness.
- Building, leading and motivating the sales team and channel partners.
- Ensuring compliance,



ethics and alignment with excise regulations.
- Tracking market intelligence, competition, category trends and consumer movement.

Must-Have Experience

- 15-20 years of strong sales and marketing experience in the liquor / alcobev industry.
- Extensive Andhra Pradesh market experience in a leadership role.
- Robust understanding of AP trade dynamics, including syndicates, belt shops, retail, HoReCa, bars and institutional channels.
- Established credibility and relationships with trade and channel partners.
- Strong understanding of distributor management, credit worthiness and market servicing.
- Good knowledge of excise policy and regulatory environment.
- Proven track record in current brand launches, route-to-market expansion and revenue growth.
- Strong business acumen, analytical ability and data-led decision-making.
- Ability to lead large teams and manage complex market environments.
- High standards of compliance, governance and ethical conduct.

📌 State Head Sales (Vijayawada)
🏢 Pearl Distillery
📍 Vijayawada