Key Responsibilities:

- Own the complete product lifecycle from planning and launch to post-launch management and product phase-out.
- Develop Product Marketing Briefs using consumer insights and market intelligence to drive positioning, pricing, and portfolio strategy.
- Lead cross-functional Go-to-Market (GTM) execution across Marketing, Sales, Retail, Digital, and Channel teams.
- Identify lifecycle risks and implement mitigation strategies to ensure successful product launches.
- Analyze consumer trends, competitor activities, pricing strategies, and market dynamics.
- Drive premium retail experiences through effective product positioning, promoter training, and retail enablement.
- Manage internal and external stakeholders to ensure seamless execution of product launches.
- Monitor post-launch performance, prepare review reports, and recommend continuous improvements.
- Develop category strategies, oversee portfolio management, inventory planning, promotions, and sell-out activities.
- Execute integrated marketing campaigns across offline, online, digital, retail, and experiential platforms.

📌 Manager (Gurugram)
🏢 Vivo
📍 Gurugram