- Location: Bihar (State-wide Responsibility)
- Industry: FMCG Biscuits, Cakes & Bakery Products
- Experience: 10 - 15 Years

About the Role

We are looking for a dynamic and result-oriented Area Sales Manager (ASM) to lead our General Trade (GT) business across the entire Bihar state. The ideal candidate should have a strong background in the FMCG industry, preferably in biscuits, cakes, bakery with proven expertise in distributor management, sales team handling, and business expansion.

Key Responsibilities

- Drive primary and secondary sales across Bihar.
- Achieve monthly, quarterly, and annual sales targets.
- Appoint, develop, and manage distributors across the state.
- Expand market reach by increasing retail outlet coverage and numeric distribution.
- Lead, coach, and motivate the sales team (Territory Sales Officers/Sales Officer).
- Ensure product availability, visibility, merchandising, and execution of trade schemes.
- Monitor sales performance, stock levels,



and distributor health.
- Identify recent business opportunities and develop market penetration strategies.
- Build strong relationships with distributors, wholesalers, and key retailers.
- Analyze competitor activities, pricing, and market trends.
- Control sales expenses within the approved budget.
- Ensure timely collection of outstanding payments.
- Submit daily, weekly, and monthly sales reports and market intelligence to management.

Key Requirements

- Must have more than 5 years of experience in the Biscuit Industry.
- Should have worked continuously with the current or previous company for a minimum of 5 years (stable career history is mandatory).
- Proven experience in handling entire Bihar or a large geographical territory

Please share Resume at [email protected]

📌 Area Sales Manager (Patna)
🏢 Purbasha Group
📍 Patna