Job Description

POSITIONDESCRIPTION

JOBTITLE

FinancialInclusion Officer

GRADE

AM-I

DEPARTMENT

MicroBanking

LOCATION

BRANCH

TYPEOF POSITION

Full-time

REPORTSTO

BranchManager

REPORTINGINTO

NA

ROLEPURPOSE OBJECTIVE

- Thisprofile is directly responsible for business generation, customeracquisition and customer servicing for Deposit Products, Digitalchannels and Third Party Insurance products
- Theprofile role includes cross-selling to existing customers as wellas acquisition of current customers through referral and familybanking
- Offerand onboard customers on CASA and Term deposit products tocustomer, their family members and their references.
- Offerand onboard customers on Digital platforms including Mobilebanking, UPI, UPI QR and download of Hello Ujjivan.
- Deliverprompt customer services; be accessible to customers at all timesfor Digital Banking and Deposit Product queries.

SIZEOF THE ROLE

FINANCIALSIZE

NON-FINANCIALSIZE

- Approx2 Cr. Deposit

- CASA,FD, RD TPP (Product Services)

KEYDUTIES RESPONSIBILITIES OF THE ROLE Business/Financials

- Meetthe set targets for overall Liability, TPP and DigitalInitiatives in terms of Family Banking (Open Market) acquisition.
- ConvertGroup Loan, Individual Loan customers, their family members andreferrals for available Liability, TPP and Digital Initiativesproduct in the branch.
- OpenCASA and ensure customers are maintaining Monthly Average Balancefor opted CASA.
- Activelysource term deposits (FD and RD) to Family members of GLcustomers.
- Offersuitable Insurance products to customer and family members toprovide adequate insurance coverage
- Onboardcustomers on digital channels including Mobile banking, UPI, UPIQR and Hello Ujjivan
- Ensuredigital adaptation for mapped customers.
- Sharecustomer insights/product related feedback with the CRM

Customer(Both Internal External)




- Meetingcustomers regularly and cross selling of overall Liability, TPPand Digital Initiatives.
- Meetingcustomers regularly and providing services related to overallLiability, TPP and Digital Initiatives.
- Ensurecustomers and Family members are educated about entire bouquet ofbanking products (CASA, TPP, TD and Digital Initiatives) offeredby Ujjivan.
- Engagewith customers for other account related activity like conversionfor Dormant account to inactive account, linking of DBT etc.,
- Convertingexisting family banking leads and providing the leads torespective business function to cross selling of other availablesecured loans in Ujjivan.
- MoneyMitra assisting CRM in managing BC arrangements includingMoney Mitra and others.
- Assistingcustomers for digital channels usage like ATM Card, MobileBanking, UPI, Missed-call banking, Hello Ujjivan etc.
- Interactwith customers in a courteous and professional manner; provideprompt, productive and accurate services
- Ensuretimely insurance claim settlement for his/her customers
- Resolvceustomer queries/ pertaining to Family Banking and digitalchannels within specified timelines.

InternalProcess
- Complianceto SLA/Policies/Processes
- Adheringto compliance and quality guidelines in all the documentation andforms
- Analyzeexisting customer profile, leads shared and fill customer profilein AOF with accurate details, routinely check with concernedauthorities for any re-work needed in already submitted AOFs.
- Ensuringno form pendency for sourced customers by regular follow up withbranch ops team.
- Helpto conduct the CSR activities and motivates customers toparticipate in the Financial Digital Literacy Programs
- Givethe detailed field reports to CRM and discuss field relatedissues.
- Pro-activelyparticipate, facilitate and drive any new Digital initiativetaken by the bank
- Assistbranch staff CRO, LO in adopting all the digitalinitiatives

📌 Financial Inclusion Officer (Jaipur)
🏢 Ujjivan Small Finance Bank
📍 Jaipur