About the role
Cvent India is seeking a smart person to help execute email marketing efforts. As a part of the Global Demand Center, based in Gurgaon, India, you will have access to a best-in-class marketing tech stack and marketers. This is an excellent opportunity for anyone who knows email marketing tools and marketing automation concepts and tools. You will have an opportunity to impact all the global campaigns we run.
Work with the worlds largest event management software company to help capture, re-engage, and develop qualified prospects for Cvent s multiple sales divisions. This quick-paced, timeline-driven, and demanding role requires a self-starter with excellent motivation and attention to detail.
This position will work with the Marketing and Sales teams to design and build demand-generation campaigns, including, but not limited to, event builds and responsive emails, and assist with high-level campaign metrics reporting for distribution to the Marketing and Sales divisions.
This person will work closely with sales and marketing operations to turn requirements into tailored, high-impact marketing campaigns that increase engagement and conversion.
In This Role, You Will:

- Creating end-to-end campaign execution strategy, plan, design, process, QA ROI reporting
- Working closely with the Marketing and Sales teams to build campaigns that drive demand generation using Cvent and Marketo
- Creating and building marketing email campaigns and landing pages that drive sales leads and increase prospect and client engagement (worked on any CRM tool/ email marketing tool)




- Creating Events, HTML emails, and landing pages through the Cvent and Marketo Tool
- Create webpages supporting enhanced user experience through progressive profiling
- Coordinating with the Sales Operations team to segment and collate prospect and client lists for registrants and attendee information
- Design and develop drip campaigns to enable an accelerated sales cycle and continuous engagement
- Drawing up email campaign reporting to benchmark and measure success
- Create enhanced reports to support Product marketing teams in measuring the performance of high-impact marketing campaigns

Heres What You Need:

- Should possess working knowledge of HTML/JavaScript, with demonstrated experience designing responsive emails and landing pages
- Fair understanding of Marketing automation and demand generation concepts, and ability to implement the same using Marketing Automation software
- Should be able to build high-impact, innovative Nurturing campaigns using a Marketing Automation tool
- Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks simultaneously
- Great analytical and logical ability. Should be familiar with the reporting that a Marketing Automation tool has to offer, and should be able to provide metrics/analysis around all campaigns

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Associate Email Marketing (Gurugram)
🏢 Cvent
📍 Gurugram