Title: Associate Lead, Programmatic Marketing

Location: Gurgaon, India

Who We Are:

Fareportal is a travel technology company powering a next-generation travel concierge service. Utilizing its innovative technology and company owned and operated global contact centers, Fareportal has built strong industry partnerships providing customers access to over 500 airlines, a million lodgings, and hundreds of car rental companies around the globe. With a portfolio of consumer travel brands including CheapOair and OneTravel, Fareportal enables consumers to book-online, on mobile apps for iOS and Android, by phone, or live chat. Fareportal provides its airline partners with access to a broad customer base that books high-yielding international travel and add-on ancillaries.

HIGHLIGHTS:

- Fareportal is the number 1 privately held online travel company in flight volume.
- Fareportal partners with over 500 airlines, 1 million lodgings, and hundreds of car rental companies worldwide.
- 2019 annual sales exceeded $5 billion.
- Fareportal sees over 150 million unique visitors annually to our desktop and mobile sites.
- Fareportal, with its global workforce of over 2,600 employees, is strategically positioned with 9 offices in 6 countries and headquartered in New York City.

Role Overview

The Lead Programmatic Marketing will support the team primarily in launching and managing Programmatic campaigns and partnership development with different publishers/networks. Secondary role in identifying and executing new growth opportunities in retargeting, display, social media, and others where a business case can be made.

This is a newly created role with the opportunity to become a leader in one of the largest OTAs in the world and help define our marketing mix moving forward.

Key Responsibilities:

Programmatic Campaign Management (Primary Focus):

1. Strategy & Planning: Collaborate with internal teams (e.g., marketing, business, finance ) to understand campaign objectives, target audiences, and budget constraints.



Develop comprehensive programmatic media plans aligned with overall marketing strategies.

2. Execution: Set up, launch, and manage programmatic campaigns across various DSPs (DemandSide Platforms) and ad exchanges (e.g., Google DV360, RTB house etc.). This includes audience targeting, bid strategies, creative uploading, and trafficking.

3. Monitoring & Optimization: Continuously monitor campaign performance against key KPIs (e.g., CTR, conversion rate, CPA, ROAS, MOAS, CPCV). Proactively identify trends, troubleshoot issues, and implement optimization tactics such as bid adjustments, audience refinement, creative testing, and negative targeting to maximize efficiency and achieve desired outcomes.

4. Reporting & Analysis: Generate detailed performance reports, providing actionable insights and recommendations to stakeholders. Clearly articulate campaign results, learnings, and future strategies.

5. Budget Management: Accurately manage and track campaign budgets, ensuring spend aligns with allocations and performance goals.

6. Ad Operations: Ensure proper tag implementation, creative compliance, and resolve any technical issues related to ad serving.

Display & Social Media Paid Campaigns (Secondary Role):

1. Campaign Setup & Management: Assist in the planning, setup, and launch of paid display campaigns (e.g., Google Display Network, native advertising platforms) and social media campaigns (e.g., Meta Ads, LinkedIn Ads, X Ads, TikTok Ads).

2. Optimization Support: Provide support in monitoring performance and implementing basic optimizations for display and social campaigns under the guidance of a senior team member or manager.

3.



Creative Collaboration: Work with creative teams to ensure ad assets are appropriate for various platforms and placements.

Industry Knowledge & Best Practices:

1. Stay up-to-date with the latest trends, technologies, and best practices in programmatic

advertising, display advertising, and social media advertising.

2. Identify new opportunities and platforms to enhance campaign performance and reach.

Qualifications:

Experience:

1. 4-6 years of hands-on experience in programmatic media buying and optimization.

2. Proven experience working with major DSPs (e.g., Google DV360, The Trade Desk, Xandr, MediaMath, etc.).

3. Experience with ad servers (e.g., Google Campaign Manager 360, Sizmek) is a plus.

4. Familiarity with paid display advertising (Google Display Network) and social media advertising platforms (Meta Ads, LinkedIn Ads, etc.).

Technical Skills:

1. Solid analytical skills with the ability to interpret data, identify trends, and draw actionable insights.

2. Proficiency in Excel (pivot tables, VLOOKUP, data analysis) is essential.

3. Familiarity with attribution models and measurement methodologies.

Soft Skills:

1. Excellent communication (written and verbal) and presentation skills.

2. Detail-oriented with robust organizational and time management abilities.

3. Proactive, self-motivated, and able to work independently as well as part of a team.

4. Problem-solving mindset with a passion for continuous learning in the digital advertising space.

Education:

Bachelors degree in engineering or MBA in Marketing, Advertising, Business, or a related field.

Disclaimer

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Fareportal reserves the right to change the job duties, responsibilities, expectations or requirements posted here at any time at the Companys sole discretion, with or without notice.

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