Job Summary:

The Technical Product Content Writer is responsible for planning, creating, distributing, and analysing high-quality digital content across multiple platforms to engage target audiences, strengthen brand presence, and drive measurable business outcomes. The role combines creativity, strategic thinking, and analytical ability to develop and execute content marketing strategies aligned with QXs business and marketing goals.

Key Responsibilities:

1. Content Strategy & Planning

- Develop and implement content marketing strategies that align with organizational objectives, including brand awareness, lead generation, and audience engagement.
- Define key themes, topics, and content formats based on audience insights and business priorities.

2. Content Creation & Management

- Create, edit, and publish engaging, well-researched content for websites, blogs, newsletters, social media, and other digital channels.
- Ensure all content reflects brand tone, quality standards, and messaging guidelines.
- Maintain and manage a structured content calendar to ensure consistent publication and timely campaign execution.

3. SEO & Optimization

- Optimize all content for SEO, readability, and engagement to enhance search visibility and drive organic traffic.
- Collaborate with the digital marketing team to monitor keyword performance and implement SEO best practices.

4. Market & Audience Research

- Conduct regular research on audience needs, industry trends, and competitor content strategies.
- Identify content gaps and recommend innovative ideas for improving brand positioning.

5. Cross-Functional Collaboration

- Partner with design, sales, and product teams to create cohesive and impactful campaigns.
- Support marketing initiatives through coordinated content efforts across platforms.

6. Analytics & Performance Reporting

- Track, analyse, and report on content performance using tools like Google Analytics, SEMrush,



and social media insights.
- Provide actionable insights and recommendations for continuous improvement.

7. Continuous Learning & Improvement

- Stay updated with the latest trends and technologies in content marketing, SEO, and digital storytelling.
- Experiment with new formats, tools, and approaches to enhance engagement and reach.

Must-Have:

- Bachelor's degree in English, Journalism, Mass Communication, Marketing, Technical Communication, Computer Science, Information Technology, or a related field.
- 3–6 years of experience in Technical Content Writing, Product Content Writing, or Content Marketing.
- Proven experience creating technical content for AI, Data Engineering, SaaS, Cloud, or Enterprise Software products.
- Strong portfolio of blogs, product pages, case studies, whitepapers, technical documentation, or thought leadership content.
- Experience developing and managing end-to-end content strategies and editorial calendars.
- Hands-on experience with SEO content optimization, keyword research, and on-page SEO best practices.
- Experience using content performance and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
- Experience collaborating with Product, Engineering, Sales, and Marketing teams to create business-focused content.
- Ability to translate complex technical concepts into explicit, engaging, and customer-friendly content.

Nice-to-Have:

- Master's degree or relevant certifications in Content Marketing, Digital Marketing, Technical Writing,



or SEO will be an added advantage.
- Experience with Generative AI tools (ChatGPT, Claude, Gemini, Copilot) for content creation and research.
- Basic understanding of Data Engineering, Machine Learning, Cloud (Azure/AWS/GCP), and Enterprise Data Platforms.
- Knowledge of HTML/CSS basics.
- Experience with marketing automation platforms (HubSpot, Marketo, Mailchimp).
- Familiarity with Figma or Canva for basic content design.
- Experience creating video scripts, webinars, or product demo content.

Key Evaluation Metrics:

- Quality, consistency, and impact of published content.
- Increase in website traffic, engagement rate, and lead generation through content initiatives.
- Timeliness and adherence to content calendar.
- Collaboration effectiveness with internal teams.
- Measurable improvements in SEO performance and content ROI.

Competencies:

- Tech Savvy - Anticipating and adopting innovations in business-building digital and technology applications.
- Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.
- Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
- Customer Focus - Building strong customer relationships and delivering customer-centric solutions.
- Optimize Work Processes - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.

Why Join Us?

- Be part of a collaborative and agile team driving cutting-edge AI and data engineering solutions.
- Work on impactful projects that make a difference across industries.
- Opportunities for professional growth and continuous learning.
- Competitive salary and benefits package.

Application Details

Ready to make an impact? Apply today and become part of the QX Impact team!

📌 Technical Product Content Writer (Tirupati)
🏢 Quaxigma
📍 Tirupati