- 4 to 8 years of experience in FMCG sales.
- Strong experience in General Trade (GT), distributor management, and team handling.
- Experience in MT and E-commerce account management is preferred.
- Good understanding of secondary sales, market execution, and distribution management.
- Robust analytical, communication, and leadership skills.
- Graduation in any discipline.
- Must be willing to travel extensively within the assigned territory.
Preferred candidate profile
Key Responsibilities:
- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Drive secondary sales through effective distributor and sales team management.
- Set and monitor beat-wise sales targets for distributors and Territory Sales Incharges (TSIs).
- Manage Modern Trade (MT) and E-commerce accounts.
- Develop area-wise business plans and appoint distributors based on market potential.
- Ensure effective market coverage, product availability, visibility, and stock freshness.
- Execute trade promotions, consumer activation programs, and micro-marketing initiatives.
- Conduct monthly Joint Customer Meetings (JCMs) and review team performance.
- Monitor sales projections, distributor performance, inventory, and outstanding payments.
- Train distributors on DMS processes and ensure compliance with company policies.
- Track competitor activities and provide market insights to the Area Sales Manager/Regional team.
- Ensure proper freezer governance and asset utilization.