This is a Performance Marketing role focused on paid advertising (Google Ads & Meta Ads). This is not an SEO, content marketing, or social media management role.

About the role:

We're looking for a results-driven Performance Marketer to own end-to-end paid campaign management for our e-commerce clients. You'll be directly responsible for planning, launching, optimizing, and scaling campaigns with clear accountability for delivering client results (ROAS, CAC, revenue growth).

Google Ads is the core of this role, but strong hands-on Meta Ads experience is equally important. Familiarity with Shopify and the broader e-commerce ecosystem is a must.

KEY RESPONSIBILITIES

Campaign Management (End-to-End)

- Own the full campaign lifecycle: strategy, account structure, setup, launch, optimization, and scaling across Google Ads (Search, Shopping/PMax, Display, YouTube) and Meta Ads (Facebook & Instagram).
- Manage budgets and bidding strategies to consistently hit client targets ROAS, CPA, CAC, and revenue goals.
- Run structured A/B tests on creatives, audiences, landing pages, and ad copy to continuously improve performance.
- Plan and execute full-funnel strategies: prospecting, retargeting, and retention campaigns.

E-commerce Platforms (Shopify & WordPress)

- Work closely with Shopify-based stores: product feeds, Google Merchant Center, catalog setup for Meta, and conversion rate considerations on product/landing pages.
- Comfortable working with WordPress / WooCommerce sites landing pages, plugins for tracking setup, and WooCommerce product feeds.
- Understand e-commerce metrics deeply — AOV, LTV, conversion rate, cart abandonment — and use them to shape campaign strategy.

Feed Optimisation





- Own product feed quality for Google Shopping/PMax and Meta catalog ads — optimise titles, descriptions, product types, GTINs, and custom labels to improve impression share and relevance.
- Set up and manage feeds via Shopify apps or feed management tools (e.g., Simprosys, DataFeedWatch, Channable, Feedonomics).
- Use supplemental feeds and feed rules in Merchant Center to segment products (bestsellers, margin tiers, seasonal) for smarter campaign structures.
- Monitor and resolve Merchant Center disapprovals, policy issues, and data quality warnings; keep catalogs synced and error-free across Google and Meta.

Tracking & Attribution

- Set up and maintain accurate conversion tracking: GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and server-side tracking where needed.
- Ensure clean attribution across channels; diagnose and fix tracking discrepancies between platforms, GA4, and Shopify.
- Build and maintain performance reports and dashboards; present insights and recommendations to clients with clarity.

Client Success

- Act as the performance owner for assigned client accounts — proactively communicate results, learnings, and next steps.
- Identify growth opportunities and translate data into actionable strategies that move client revenue.

REQUIRED SKILLS & QUALIFICATIONS

Core Requirements





- 2–5 years of hands-on experience managing Google Ads and Meta Ads with meaningful monthly budgets.
- Proven track record of hitting ROAS/CPA targets for e-commerce/D2C brands.
- Working knowledge of Shopify (product feeds, apps, checkout flow, analytics) and WordPress/WooCommerce (tracking plugins, landing pages).
- Strong command of GA4, Google Tag Manager, Meta Pixel/CAPI, and attribution fundamentals.
- Hands-on experience with Google Merchant Center, product feed optimisation, and Performance Max; familiarity with feed management tools is a strong plus.
- Analytical mindset — comfortable working in spreadsheets and turning data into decisions.
- Strong communication skills for client-facing reporting and updates.

Nice to Have

- Google Ads / Meta Blueprint certifications.
- Experience with other channels (TikTok Ads, Amazon Ads, email/Klaviyo).
- Experience with landing page tools or CRO.
- Agency experience managing multiple client accounts simultaneously.

EMPLOYMENT DETAILS

- Employment Type: Full-time.
- Experience: 3 to 5 Years.
- Location: Bangalore (Work From Office).
- Salary: Based on experience and skills.

DESIRED CANDIDATE PROFILE

We are looking for someone who:

- Is results-driven and takes clear ownership of ROAS, CAC, and revenue targets.
- Has strong hands-on expertise across Google Ads and Meta Ads for e-commerce/D2C brands.
- Is comfortable working within the Shopify and WordPress/WooCommerce ecosystems.
- Thinks analytically and is confident turning data into transparent, actionable strategies.
- Communicates clearly and professionally when presenting results to clients.
- Stays current with platform changes and brings a continuous-testing mindset to campaigns.

📌 Performance Marketing Specialist (Google Ads & Meta Ads) | E-Commerce (Bengaluru)
🏢 Dotmappers IT
📍 Bengaluru