Role Overview- We are looking for a Marketing Manager to lead the marketing strategy and execution for the organization's flagship conferences and key product portfolios. This role requires a marketer who combines strong B2C instincts with B2B depth, someone who understands how to build buzz, drive demand, and convert audiences at scale. You will be responsible for creating high-impact campaigns that not only deliver audience interest but also strengthen organization's positioning as a thought leader in the world of work.

Key Responsibilities-

1. Campaign Strategy & Execution - Lead end-to-end marketing for conferences and other product lines

2. Design integrated marketing campaigns across digital, social, email, partnerships, and on-ground activations

3. Build high-conversion funnels from awareness to registration

4. Demand Generation & Growth - Drive delegate registrations, engagement, and revenue impact

5. Optimize performance marketing campaigns (paid media, retargeting, lookalikes)

6. Leverage marketing automation tools for lead nurturing and conversion

7. Content & Brand Storytelling

8. Translate complex HR themes into straightforward, compelling narratives

9. Work closely with internal stakeholders to create thought leadership content, campaigns, and IPs

10. Ensure consistency of brand voice across all touchpoints

11. Digital & AI-Led Marketing

12. Use AI tools and platforms to enhance productivity, personalization,



and campaign performance

13. Drive experimentation with new-age marketing formats (short-form video, interactive content, etc.)

14. Stay ahead of trends in consumer behaviour, content, and platform algorithms

15. Cross-Functional Collaboration

16. Partner with product, sales, and partnerships teams to align marketing with business goals

17. Work with agencies and internal teams for design, media, and content execution

18. Analytics & Optimization

19. Track campaign performance across channels

20. Use data to continuously optimize ROI, CAC, and conversion rates

21. Build dashboards and reports for leadership visibility

Ideal Candidate Profile

- 6–10 years of experience in marketing (preferably with strong B2C exposure)
- Proven track record of running high-impact campaigns and driving measurable growth
- Strong understanding of performance marketing, digital ecosystems, and funnels
- Hands-on experience with AI tools, marketing automation, and analytics platforms
- Exceptional storytelling and communication skills
- Ability to operate in a fast-paced, high-ownership environment

What Will Make You Stand Out -

1. Experience in events, conferences, or large-scale campaigns

2. Ability to blend creativity with data-driven decision making

3. Strong bias for action and experimentation

4. Passion for building communities and engagement at scale

📌 Marketing Manager (Gurugram)
🏢 Thrive Management Services
📍 Gurugram