Manage and develop a portfolio of 50 direct dealer-outlets each month (with > 400 kg potential).

- Plan and execute customized trade efforts, tailored for dealer/wholesale channel and bulk pack focus.
- Drive penetration and growth of PVA (bulk) SKUs and larger pack sizes in the direct dealer network.
- Build and maintain strong relationships with dealers (decision makers), ensure optimal listing, preferred placement, and stock commitment.
- Develop outlet/ dealer-specific strategies: bulk ordering, margin structure, promotional schemes, incentives for dealers to buy and sell bulk packs.
- Cover ~50 outlets per month: ensure frequent, quality visits, monitoring of performance, addressing stock-outs, competition, pricing & displays.




- Monitor business performance of each outlet/dealer: volume, growth, bulk pack mix, and execute corrective actions where needed.
- Collaborate with internal teams (trade marketing, supply chain, logistics) to ensure availability, delivery, pricing compliance, and promotional

support for bulk packs.

- Provide weekly/monthly reports on outlet/dealer performance, customized action plans, and trend insights from bulk segment.
- Identify recent dealer opportunities within territory, convert them into active accounts, and grow bulk volume share in the segment.

📌 Key Accounts Executive (Durgapur)
🏢 Astral Adhesives
📍 Durgapur