About the Role

Innovance is looking for a motivated and detail-oriented Business Development & Marketing Associate, IP Services to support our sales, marketing, client coordination, and business development efforts for clients and prospects in the United States and Canada.

The candidate will support lead generation, prospect research, email outreach, CRM updates, sales follow-ups, client coordination, marketing campaigns, content coordination, meeting scheduling, proposal support, and relationship management activities.

Prior experience in IP services sales, legal services sales, professional services sales, technology services sales, or North America-focused B2B sales is preferred, but not mandatory.

This is a remote role and the candidate must be willing to work according to U.S./Canada Eastern Time Zone hours, including regular overlap with the Innovance team and North American clients.

Role & responsibilities

- Research and identify potential clients, partners, referral sources, incubators, accelerators, investors, law firms, universities, research institutions, and technology companies in the United States and Canada.
- Build and maintain prospect lists using LinkedIn, company websites, startup databases, ecosystem directories, event lists, and other research sources.
- Support outbound sales campaigns, including email outreach, LinkedIn outreach, follow-ups, and meeting scheduling.
- Assist with lead qualification, prospect tracking, and organizing sales opportunities for the senior team.
- Follow up with prospects and clients after introductory calls, discovery meetings, proposal discussions, and business development conversations.
- Coordinate with clients and prospects to schedule meetings, collect information, share documents, confirm next steps, and support smooth communication.




- Maintain and update CRM records, sales trackers, contact lists, follow-up notes, pipeline reports, and client coordination records.
- Support preparation of sales materials, pitch decks, capability statements, service summaries, proposal templates, and client-facing documents.
- Assist with marketing campaigns related to Innovances IP services, including invention harvesting, IP strategy, patent landscape studies, IP filings, technology scouting, and commercialization support.
- Help coordinate newsletters, LinkedIn posts, case studies, webinar promotions, event outreach, and other digital marketing activities.
- Track responses, campaign performance, meeting outcomes, client requirements, and next steps.
- Coordinate with internal team members to ensure timely follow-ups after client calls, business development meetings, and sales discussions.
- Monitor relevant startup, innovation, IP, funding, incubator, accelerator, and technology ecosystem updates in North America.
- Support basic market research on target sectors, including AI, software, life sciences, cleantech, medtech, advanced manufacturing, university innovation, and startup ecosystems.

Required Qualifications

- Bachelors degree in business, marketing, communications, commerce, law, engineering, science, or a related field.
- Strong written and spoken English communication skills.
- Interest in B2B sales, marketing,



professional services, intellectual property, technology, startups, and innovation.
- Ability to research companies, decision-makers, and market opportunities in a structured way.
- Comfortable drafting professional emails, LinkedIn messages, follow-ups, meeting summaries, and short marketing copy.
- Solid attention to detail and ability to maintain organized records.
- Ability to follow up professionally with clients, prospects, partners, and internal team members.
- Proficiency with Microsoft Office, Google Workspace, LinkedIn, spreadsheets, and online research tools.
- Ability to work independently in a remote environment while coordinating with a distributed team.
- Willingness to work according to U.S./Canada Eastern Time Zone hours.

Preferred Qualifications

- Prior experience in IP services sales, legal services sales, professional services sales, technology services sales, SaaS sales, consulting sales, or North America-focused B2B sales.
- Experience supporting outbound sales campaigns, lead generation, appointment setting, client follow-ups, CRM updates, and sales pipeline tracking.
- Experience with tools such as HubSpot, Active Campaign, Apollo, LinkedIn Sales Navigator, Mailchimp, Canva, or similar sales and marketing platforms.
- Familiarity with intellectual property, patents, trademarks, innovation management, technology commercialization, startups, incubators, accelerators, venture capital, or government funding programs.
- Experience creating or supporting LinkedIn content, newsletters, email campaigns, webinars, events, or digital marketing campaigns.
- Comfort communicating with founders, executives, researchers, inventors, investors, and professional services clients.

📌 Business Development & Marketing Associate, IP Services (Bengaluru)
🏢 Innovance Solutions
📍 Bengaluru