Job Title

Performance Marketing Specialist (Meta, Google & E-commerce)

Job Description

Vedana Wellness is looking for an experienced Performance Marketing Specialist who has a proven track record of scaling profitable e-commerce and lead generation campaigns.

This role is for someone who understands paid advertising beyond just running ads. We are looking for a person who can take ownership of campaign strategy, optimize performance, and scale revenue.

Salary

30,000 per month (Fixed)

Job Type

Full-Time | Work From Home | Remote (India)

Responsibilities

- Plan, launch, and scale campaigns across Meta (Facebook & Instagram) and Google Ads.
- Manage e-commerce and lead generation campaigns.
- Optimize ROAS, CPA, CTR, CPC, and conversion rates.
- Manage high-budget advertising campaigns.
- Work closely with the creative team to improve ad performance.
- Analyze data and make decisions based on campaign performance.
- Scale winning campaigns while maintaining profitability.
- Set up and manage Meta Pixel, Conversion API, GA4, and conversion tracking.

Requirements

- Minimum 2+ years of hands-on experience in Performance Marketing.
- Experience managing 30 lakh+ monthly ad spend.
- Strong experience with Meta Ads, Google Ads, Shopify, and e-commerce.
- Excellent understanding of campaign scaling, attribution, retargeting, audience building, and funnel optimization.
- Comfortable making data-driven decisions and working independently.

Interview Questions (Be Ready to Answer)

During the interview, you should be able to answer questions like:





- How did you scale a campaign from 1,000/day to 1,00,000/day?
- What was the highest monthly ad budget you personally managed?
- What was your best ROAS, and how did you achieve it?
- Tell us about your biggest campaign failure. What did you learn?
- If a campaign suddenly stops performing, what are the first five things you check?
- How do you identify a winning creative?
- Explain your campaign structure for a new e-commerce product launch.
- How do you reduce Cost Per Purchase without reducing sales volume?
- How do you decide when to scale a campaign vertically versus horizontally?
- How do you handle audience fatigue?
- How do you improve the conversion rate when ads are getting clicks but very few purchases?
- What metrics do you check every morning before making optimization decisions?
- Have you worked with Pixel, Conversion API, Google Analytics 4, and Shopify? Explain your setup.
- Which attribution model do you prefer and why?
- What is your process for testing new creatives, audiences, and offers?
- Share one campaign you're most proud of and walk us through it from strategy to results.

How to Apply

Interested candidates can apply through Naukri.com or directly call (phone hidden) for a faster interview.

Significant: We are looking for real performers, not just certificate holders. Shortlisted candidates should be prepared to discuss previous campaigns, explain their strategy, and, where possible, share campaign results or case studies during the interview.

📌 Performance Marketing Specialist (Meta, Google & E-commerce) (India)
🏢 Vedana Wellness
📍 India