Role & responsibilities

The Area Sales Executive (ASE) Food Bulk Sales is responsible for driving sales of AWL's bulk food products by developing and managing B2B customers, wholesalers, and bulk traders. The role focuses on achieving sales targets, expanding market penetration, and building long-term customer relationships while ensuring profitable business growth.

1. Customer Management

- Build robust relationships with key customers and decision-makers.
- Conduct regular customer visits to understand demand patterns and business opportunities.
- Resolve customer complaints and service issues in coordination with supply chain and support teams.
- Ensure high customer satisfaction and retention.

2. Sales Planning & Execution

- Prepare monthly, quarterly, and annual sales plans for the territory.
- Execute volume, value, and profitability targets as assigned.
- Monitor primary sales, stock movement, and order fulfillment.
- Track competitor activities, pricing trends, and market developments.

3. Trade & Channel Development

- Develop and strengthen the network of traders, distributors, wholesalers, and business partners.
- Identify emerging markets and growth opportunities.




- Negotiate commercial terms while ensuring profitability objectives.

4. Collections & Credit Management

- Ensure timely collection of outstanding payments.
- Monitor customer credit limits and coordinate with finance for approvals.
- Minimize bad debts and overdue receivables.

5. Market Intelligence

- Gather information on market demand, commodity prices, competition, and customer requirements.
- Share market insights to support business strategy and pricing decisions.
- Provide regular market updates to the reporting manager.

6. Coordination & Reporting

- Work closely with Supply Chain, Operations, Finance, Marketing, and Customer Service teams.
- Ensure timely order processing and product availability.
- Submit timely sales reports, forecasts, collections status, and market updates.

Preferred candidate profile

1. MBA/PGDM in Sales & Marketing preferred.

2. 2-6 years of experience in Bulk Foods, Commodity Sales, FMCG Bulk Sales, Agri Products, Staples, Pulses, Rice, Flour, Edible Oil, or related categories.

3. Experience in handling traders, wholesalers, brokers, institutional customers, processors preferred.

📌 Area Sales Executive - Bulk Pack (Nagpur)
🏢 AWL Agri Business
📍 Nagpur