Employment Type- Full Time, Permanent

Work Mode - On-site

Location- Gurugram, Haryana

Experience- 2 - 5 Years

Salary- 4.2 LPA - 7.8 LPA (Depends on the interview)

Working Days- Monday - Saturday (6 Days Working)

Office Timings- 9:00 AM - 7:00 PM

Job Summary

We are looking for a highly skilled and result-oriented Performance Marketing Executive / Specialist / Manager to join our growing digital marketing team. The ideal candidate should have hands-on experience in planning, executing, optimizing, and scaling paid advertising campaigns across multiple digital platforms. The candidate must possess robust analytical skills, a data-driven mindset, and the ability to maximize ROI while managing campaign budgets effectively.

Key Responsibilities

- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other digital advertising platforms.
- Generate qualified leads while maintaining target CPL, CPA, and ROAS.
- Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
- Monitor campaign performance daily and implement optimization strategies.
- Create campaign structures for Search, Display, Shopping, Video, Performance Max, and Remarketing campaigns.
- Manage Meta advertising campaigns including Lead Generation, Traffic, Conversion, Engagement, and Awareness campaigns.
- Set up and manage Pixel, Google Tag Manager (GTM), Google Analytics 4 (GA4), and conversion tracking.
- Analyze campaign data and prepare daily, weekly,



and monthly performance reports.
- Perform A/B testing on creatives, landing pages, ad copies, and audiences.
- Collaborate with the creative, content, and design teams to develop high-performing ad creatives.
- Monitor advertising budgets and ensure maximum return on investment.
- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
- Improve campaign quality score, CTR, conversion rate, and overall marketing efficiency.
- Generate insights using campaign analytics to support business growth and lead generation.

Required Skills

- Google Ads
- Meta Ads (Facebook & Instagram)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Performance Marketing
- Lead Generation
- PPC Campaign Management
- Conversion Rate Optimization (CRO)
- Campaign Optimization
- Audience Targeting
- Remarketing
- Keyword Research
- Budget Planning
- ROI & ROAS Optimization
- A/B Testing
- Marketing Analytics
- Excel / Google Sheets
- Digital Advertising

Candidate Profile

We are looking for candidates who:

- Have 2-5 years of hands-on experience in Performance Marketing.
- Have managed medium to high-budget advertising campaigns.
- Can independently manage Google Ads and Meta Ads.
- Are highly analytical and data-driven.
- Can achieve lead generation and revenue growth targets.
- Are proactive, creative, and result-oriented.
- Can work effectively in a fast-paced environment.

📌 Performance Marketer (Gurugram)
🏢 Kiganto
📍 Gurugram