Role Summary

We are looking for a data-informed Performance Copywriter to engineer high-converting copy across our acquisition funnel. In this role, you will turn casual social media scrollers into active Trackk users by scripting thumb-stopping video ads, writing high-CTR headlines for static banners, and crafting witty, high-open-rate push notifications. If you know how to sell an idea in under 3 seconds and love iterating based on performance metrics, we want you

Key Responsibilities

Script Short-Form Video Ads: Write high-velocity, high-converting scripts for video ads (Instagram Reels, YouTube Shorts, UGC, and creator briefs) that explain complex trading and AI features in highly engaging ways.

Own the Production Direction: Actively manage the creative execution of ad shoots. Lead the shortlisting and casting of actors/creators, and direct on-set production to ensure the final footage perfectly aligns with your script's hooks, pacing, and emotional cues.

Craft High-CTR Static Banners: Partner with graphic designers to create compelling headlines, punchy micro-copy, and transparent value propositions for static image ads across Meta, Google, and display networks.

Write Thumb-Stopping Push Notifications: Write witty, context-aware push notifications and WhatsApp alerts that slice through phone lock-screen clutter to drive daily active users (DAUs).

Master the Hook & Iterate on Data: Brainstorm dozens of distinct 3-second text angles for the same product feature. Routinely review performance metrics (CTR, conversion rates)



with the growth team to quickly rewrite copy based on what data shows is working.

Own the Gen Z Voice: Translate financial and investing concepts into the cultural lexicon, memes, and casual vernacular of young India, balancing wit with compliance.

Requirements & Qualifications

- 45 years of professional copywriting experience, with a heavy portfolio focus on performance marketing, direct-response advertising, or high-growth B2C startups.
- On-Set & Casting Experience: Proven track record of being involved in ad shoots—specifically shortlisting/casting talent and ensuring the final shoot execution mirrors the script's core hook and direction.
- Multi-Format Mastery: A strong portfolio showcasing a diverse mix of live video scripts, high-CTR static ad assets, and successful lifecycle copy (push notifications/WhatsApp alerts).
- Direct-Response Expertise: Deep understanding of consumer psychology, AIDA frameworks, value propositions, and how to write clear, compelling calls-to-action (CTAs).
- Gen Z Content Native: Deeply plugged into internet culture, regional memes, financial trends (Fintech/FinTwit), and the evolving short-form video ecosystem in India.
- Speed & Volume: Ability to brainstorm, write, and iterate on high volumes of ad angles under tight deadlines without hitting a creative block.
- Team-oriented Mindset: Ready to take objective data feedback on your writing without taking it personally, treating every piece of copy as an experiment to be optimized.

📌 Senior Growth Copywriter (Bengaluru)
🏢 Pylon Management Consulting
📍 Bengaluru