The Sales Officer is responsible for driving sales, expanding distribution, and ensuring market execution for the Non Foods portfolio across the assigned territory. The role involves managing General Trade channels, achieving sales targets, strengthening distributor performance, and building robust relationships with retailers to maximize product availability and visibility.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Manage and develop General Trade business through distributors and retailers.
- Drive primary and secondary sales to ensure business growth.
- Expand numeric and weighted distribution for Personal Care, Home Care, and Oral Care product categories.
- Ensure product availability, visibility, merchandising, and execution of promotional activities at retail outlets.
- Appoint, monitor, and develop distributors to improve market coverage and operational efficiency.
- Identify new business opportunities and increase outlet penetration.
- Monitor stock availability, inventory levels,



and order fulfillment to avoid stock-outs.
- Analyze market trends, competitor activities, pricing, and consumer behavior to recommend business actions.
- Conduct regular market visits with distributor sales representatives to improve sales productivity.
- Ensure timely collection of payments and maintain healthy receivables as per company policy.
- Prepare daily, weekly, and monthly sales reports and provide market intelligence to management.
- Maintain strong relationships with distributors, wholesalers, and key retail partners.
- Ensure compliance with company sales processes, reporting standards, and ethical business practices.

Required Qualifications

- Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
- 4-9 years of experience in FMCG sales, preferably in the Non Foods category.
- Experience in handling General Trade sales and distribution.

📌 Sales Officer- Non Foods (Gandhinagar)
🏢 Patanjali Foods
📍 Gandhinagar