07 Aug
|
hiringhood
|
Bengaluru
07 Aug
hiringhood
Bengaluru
Job description
Opportunity Description DMO Solutions Architect
Our end client a rapidly growing technology company recently acquired by one of the leading banking groups in India specializes in digital transformation, enterprise technology, and business process solutions for large-scale organizations. They are looking for experienced professionals for the role of DMO Solutions Architect to drive enterprise modernization initiatives and architect scalable digital solutions. This is a high-impact role offering the opportunity to work on strategic transformation programs within large enterprise environments.
Preferred candidate profile
Mandatory -
Experience engaging with large global enterprises and reputed MNCs across multiple regions in India.
- 8 - 10 years of experience in digital marketing, with strong focus on performance marketing and Ad Operations (AdOps).
- 5+ years of experience in presales, solution consulting, or performance marketing strategy roles.
- Strong hands-on experience with
AdOps platforms: o Google Ads, Meta Ads Manager
Programmatic platforms (DV360 / TTD preferred)
Analytics tools (GA4, Adobe Analytics, etc.)
- Deep understanding of:
Campaign setup, trafficking, optimization, and reporting
Attribution models and performance measurement
Media planning and budget allocation strategies
- Proven experience engaging senior client stakeholders in presales or consulting environments.
- Strong ability to translate business goals into performance marketing and AdOps execution strategies.
- Excellent storytelling, presentation, and solution articulation skills
Role & responsibilities
1. Presales Solutioning & Deal Shaping
- Partner with sales and presales teams on RFPs, proactive pitches, and strategic deal pursuits.
- Design end-to-end digital marketing solutions with a solid focus on paid media and performance marketing (AdOps-led delivery models).
- Build win themes, solution narratives, and value propositions aligned to client growth and ROI goals.
- Define channel strategy, media mix, budgeting approach, and optimization frameworks for proposals.
- Support deal structuring, effort estimation, and commercial alignment with delivery feasibility and margin expectations.
- Lead client-facing solution presentations, demos, and workshops through pursuit lifecycle.
2. Hands-on Ad Operations & Campaign Strategy
- Provide hands-on expertise in AdOps execution, including campaign setup, trafficking, QA, optimization, and reporting across: o Google Ads (Search, Display, YouTube) o Meta Ads (Facebook/Instagram) o Programmatic platforms (DV360, The Trade Desk, etc.) o Other performance channels as required
- Define campaign architecture, tracking setup (UTMs, pixels, conversion APIs), and attribution frameworks.
- Guide teams on bid strategies, audience segmentation, A/B testing, and performance optimization techniques.
- Ensure campaigns are built with scalability, automation, and efficiency in mind.
- Troubleshoot performance issues and provide optimization recommendations during presales and ongoing engagements.
3. Client Engagement & Discovery
- Conduct discovery workshops focused on performance marketing maturity, AdOps setup, and media efficiency.
- Assess current-state digital marketing and AdOps capabilities across tools, platforms, and processes.
- Identify optimization opportunities in campaign execution, tracking, data flow, and reporting systems.
- Translate client challenges into actionable AdOps-led transformation solutions.
4. Existing Account Growth & Optimization
- Collaborate with account and delivery teams to identify AdOps-led performance improvement opportunities.
- Design campaign optimization roadmaps to improve ROI, CAC, ROAS, and conversion efficiency.
- Introduce automation, AI-driven optimization, and scaling strategies within paid media ecosystems.
- Support account mining through media expansion, channel diversification, and performance benchmarking.
5. Automation, Analytics & GenAI in AdOps
- Leverage marketing automation, AI, and GenAI tools to improve campaign efficiency and insights.
- Apply GenAI for: o Ad copy variations and creative testing o Audience segmentation insights o Performance analysis and reporting automation • Enable smarter decision-making through data-driven optimization frameworks and dashboards.
- Ensure solutions balance innovation with platform compliance, brand safety, and execution feasibility.
6. Delivery Alignment & Execution Readiness
- Ensure all proposed solutions are fully executable within AdOps and delivery capabilities.
- Define campaign governance models, KPI frameworks (CTR, CPA, ROAS, CAC), and reporting structures.
- Collaborate with delivery teams to ensure smooth transition from presales to execution.
- Provide input into tooling, automation stacks, and operational best practices.
📌 DMO Solutions Architect (Bengaluru)
🏢 hiringhood
📍 Bengaluru