Company Name: Windy Street Advisory LLP

Position: Assistant Manager

Location: Gurgaon

Experience: 5-6 years in Marketing

Role Overview

We are looking for someone to own end-to-end marketing execution at Windy Street and act as the bridge between the AVP of Marketing and the marketing team. This is a half people management - leading and coaching a team of three (design social, web/ops, and visuals/video) - and half individual-contributor work, where youll dig into data yourself to shape new marketing strategies, campaigns, and go-to-market plays. Youll bring hands-on B2B marketing experience, a strong lead generation orientation, and comfort in operating in a fast moving, resource-lean setting where youre building as much as youre managing

Key Responsibilities

- Manage and mentor a team, translating the AVPs strategic priorities into clear briefs, timelines, and quality standards for the team to execute against.
- Act as the day-to-day bridge between the AVP of Marketing and the team: unblock execution issues, review work-in-progress, and ensure campaigns stay on track without needing the AVP in every detail.
- Run regular check-ins and reviews with each team member, give direct and constructive feedback, and help the team grow their craft, while flagging performance or capability gaps to the AVP early.
- Own project and campaign timelines end-to-end, ensuring cross-functional handoffs (content, design, web, video) happen smoothly and deadlines are met.
- Use data- website analytics, campaign performance, funnel metrics, CRM/lead data- to identify whats working, what isnt, and where the next opportunity for growth sits.
- Design and drive go-to-market strategies for new service lines,



campaigns, or offerings, from positioning and messaging through to channel selection and launch execution.
- Build and optimise lead generation programs across owned, earned, and paid channels (LinkedIn organic and paid, email/cold outreach, webinars, SEO-driven content) tailored to a B2B, relationship-driven sales cycle.
- Bring a point of view on marketing tactics and channels informed by prior experience launching tech products even though Windy Street is a services business, apply the same rigor around positioning, launch sequencing, and early adopter targeting where relevant.
- Continuously test and iterate on campaign angles, messaging, and channels; report back on whats converting and recommend where to double down or cut.
- End-to-End Marketing Ownership Take full ownership of marketing initiatives from strategy through execution to reporting - spanning content, campaigns, web, paid, organic social, and email - without needing heavy handholding at any stage.
- Partner closely with the AVP of Marketing on planning cycles, budget allocation, and prioritisation across competing initiatives.
- Represent marketing in cross-functional conversations with leadership, ensuring campaigns and strategies are grounded in business goals and pipeline impact.

Pre-requisites





- 5-6 years of hands-on experience in B2B marketing, with a strong track record in lead generation and demand generation.
- Proven experience designing and driving go-to-market strategies, from positioning through launch and iteration.
- Some experience launching tech products in the market (product marketing, launch planning, or GTM execution in a tech/startup environment).
- Experience managing or mentoring a small team, with the ability to both delegate and roll up your sleeves.
- Strong, demonstrated ability to use data (analytics, campaign metrics, CRM/lead data) to inform and adjust marketing strategy, not just report on it.
- End-to-end marketing exposure: comfortable across content, digital/paid, organic social, email, and web, even if not deeply specialised in each.
- Excellent written and verbal communication skills; able to translate strategy into clear briefs for a creative/execution team.
- Comfortable operating with ambiguity and limited resources, prioritising ruthlessly in a fast-paced, deadline-driven environment.
- Bachelor's degree in marketing, Business, Communications, or a related field; MBA or relevant postgraduate certification is a plus.
- Prior experience in professional/financial services, or interest in the US accounting/PE landscape, is a plus though not required.
- Exposure to email marketing is a plus.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing Professional (Gurugram)
🏢 Windy Street Consultants
📍 Gurugram