Key Responsibilities:

- Drive business growth in the region by achieving monthly, quarterly, and annual sales & distribution targets.
- Lead, mentor, and manage Area Sales Managers (ASMs), Sales Officers (SOs), and field teams.
- Develop regional sales strategies in line with company goals and execute effectively.
- Expand distribution network and strengthen trade partner relationships.
- Ensure product visibility, availability, and placement across General Trade, and Rural Markets.
- Monitor and analyze sales performance, market share, and competitor activities.
- Implement trade marketing activities, schemes, and promotional campaigns.
- Collaborate with Marketing, Supply Chain, and Finance teams to ensure smooth operations.
- Regularly review team performance,



provide coaching, and drive capability building.
- Maintain compliance with company policies and reporting structures.

Requirements:

- Graduate/ MBA with 10-20 years of FMCG sales experience (preferably in Food & Beverages / Confectionery / Consumer Goods).
- Robust experience in handling regional-level sales operations.
- Proven ability in distributor management, channel development, and trade marketing.
- Excellent leadership, analytical, and decision-making skills.
- Strong communication and relationship-building ability.

📌 State Head- Haryana
🏢 Surya Food Agro
📍 Haryana