Key Responsibilities

Digital Marketing Strategy

- Plan and execute digital marketing campaigns aligned with business objectives.
- Develop monthly and quarterly digital marketing calendars.
- Drive online bookings, reservations, banquet enquiries, and catering leads.
- Increase brand visibility across digital platforms.

Social Media Management

- Manage Facebook, Instagram, LinkedIn, YouTube and other social media platforms.
- Create engaging posts, reels, stories and promotional campaigns.
- Build community engagement and respond to customer queries and reviews.
- Coordinate influencer collaborations and brand partnerships.

Performance Marketing

- Manage paid campaigns on:
- Google Ads
- Meta Ads (Facebook & Instagram)
- YouTube Ads

- Monitor campaign performance and optimise ROI.
- Manage remarketing and audience targeting campaigns.

Website Management

- Update website content, menus, offers and event information.
- Coordinate with web developers for improvements.
- Ensure website SEO optimisation and user-friendly experience.
- Improve conversion rates for direct bookings.

SEO & Local Search

- Improve organic search rankings.




- Optimise Google Business Profiles for all hotel and restaurant locations.
- Manage local SEO strategies.
- Monitor keyword rankings and website traffic.

Content Creation

- Create marketing content including:
- Social media creatives
- Blogs
- Email campaigns
- Promotional videos
- Restaurant offers
- Festival campaigns

- Coordinate with photographers, designers and videographers.

Online Reputation Management

- Monitor customer reviews on:
- Google
- Zomato
- Swiggy
- TripAdvisor
- Booking platforms

- Respond professionally to customer feedback.
- Maintain high online ratings and customer satisfaction.

Email & WhatsApp Marketing

- Design and execute email marketing campaigns.
- Create promotional WhatsApp campaigns.
- Maintain customer databases.
- Track campaign performance.

Analytics & Reporting

- Monitor website traffic using Google Analytics.
- Track KPIs such as:
- Website visits
- Reservations
- Lead generation
- Cost per acquisition
- Return on Ad Spend (ROAS)
- Social media engagement

- Prepare monthly marketing performance reports

📌 Digital Marketing Executive (Bengaluru)
🏢 Nandhana Palace
📍 Bengaluru