Role overview

We are looking for energetic, locally connected professionals to build Paytms presence

across priority cities through partnerships and community-led marketing and focus on user

acquisition.

The role involves working directly with local organisations, identifying high-impact

opportunities and executing campaigns that improve Paytm’s visibility, engagement and user

acquisition.

Key responsibilities

- Build partnerships with malls, cinemas, colleges, schools, coaching centres,

corporate offices, residential communities among others

- Work with local brands, retailers, restaurants, merchant associations and community

groups among others

- Identify opportunities across television, print, radio, digital media, OTT and regional

online platforms

- Plan and execute events, college programmes, mall activations and hyperlocal

campaigns

- Coordinate with vendors, partners and internal teams for smooth execution
- Build long-term partnerships instead of one-time promotional activities
- Track outcomes and submit regular updates on partnerships and activations

Performance expectations

The executive will be expected to maintain a solid partnership pipeline and work towards at

least five meaningful partnership closures every month.

A closure may include a confirmed partnership,



activation, college programme, media

collaboration among other work priorities

Performance will be assessed on:

- Quality of partnerships
- Successful execution
- User acquisition and engagement
- Business and merchant leads
- Local visibility
- Repeat partnerships
- Cost efficiency

Candidate profile

- 2 to 3 years of experience in partnerships, events, local marketing, media sales,

business development or brand activations

- Strong understanding of the assigned city and surrounding markets
- Existing local relationships will be an advantage
- Fluent in the local language and comfortable communicating in English or Hindi
- Good communication, negotiation and execution skills
- Comfortable working independently and coordinating with multiple partners
- Willing to travel within the city, nearby locations and other cities when required
- Comfortable with a six-day working week based on event and activation schedules

Working model

- Six-day working role
- Regular field travel within the assigned city
- Travel to nearby markets and other cities when required
- Occasional evening or weekend participation for events
- Travel expenses as per company policy

📌 Associate - City Marketing & Partnerships (India)
🏢 Paytm
📍 India