Brand Marketing Core Responsibilities:

- Own and build the brand strategy aligned with business and growth objectives
- Plan and execute brand campaigns across digital, offline, and social channels
- Ensure consistent brand voice, messaging, and visual identity across all touchpoints
- Drive product storytelling and brand narratives for launches and scaling products
- Lead integrated marketing campaigns (ATL, BTL, digital, influencer, PR)

Product & Growth Focus

- Work closely with Product, Growth, and Category teams on product scaling initiatives
- Support new product launches, GTM strategy, and positioning
- Translate consumer insights into strong value propositions
- Track brand impact on acquisition, retention, and conversion

Consumer & Market Insights

- Conduct consumer research, market analysis, and competitive benchmarking
- Monitor brand health metrics: awareness, consideration, recall, NPS




- Use insights to optimize campaigns and messaging

Digital & Performance Alignment

- Partner with performance marketing teams to align brand + performance goals
- Manage content strategy across social, influencer marketing, and creators
- Measure campaign effectiveness using data and analytics

Stakeholder & Agency Management

- Manage creative, media, and PR agencies
- Collaborate with internal stakeholders (Product, Design, Sales, Ops)
- Ensure timely execution and quality output

Budget & Planning

- Own brand marketing budgets, ROI tracking, and optimization
- Plan annual and quarterly brand roadmaps

Skills & Experience

- 5–9 years of experience in Brand Marketing (D2C / FMCG / E-commerce preferred)
- Robust storytelling, communication, and execution skills

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📌 Senior Brand Manager (Gurugram)
🏢 HealthKart
📍 Gurugram