Performance Marketing Executive

Responsibilities

- Design, execute, and optimize integrated paid media campaigns across Google Ads,

Meta (Facebook & Instagram), LinkedIn, YouTube, and other relevant digital

platforms to drive qualified lead generation for residential, commercial, and luxury

real estate projects.

- Develop, manage, and optimize campaign budgets while ensuring effective media

allocation and maximum return on advertising spend.

- Build full-funnel digital acquisition strategies encompassing awareness,

consideration, remarketing, and lead generation campaigns.

- Continuously monitor campaign performance, analyse key metrics, and implement

optimization strategies to improve lead quality, conversion rates, and cost efficiency.

- Collaborate with creative, content, design, CRM, and sales teams to develop high-

performing campaign creatives, landing pages, and audience messaging.

- Conduct audience research, consumer behaviour analysis, and competitor

benchmarking to identify growth opportunities and improve campaign effectiveness.

- Plan and execute platform-specific strategies across Search, Display, Performance

Max, Demand Gen, YouTube, Meta, and LinkedIn advertising ecosystems.

- Drive digital discoverability through effective keyword research, audience

segmentation, media planning, and campaign architecture.

- Manage paid campaigns across search, display, video, social, and remarketing

networks while continuously refining bidding strategies, audience targeting, and

campaign structure.

- Develop and optimize remarketing journeys to improve engagement and nurture

prospective buyers through the sales funnel.

- Monitor campaign health and proactively troubleshoot performance issues to ensure

campaign objectives and business KPIs are consistently achieved.

- Analyse website and landing page performance, working closely with web and UX

teams to improve conversion rates and user experience.





- Ensure accurate implementation and maintenance of tracking infrastructure.
- Prepare weekly and monthly performance reports with actionable insights, identifying

opportunities for optimization, budget reallocation, and future campaign planning.

- Stay updated on platform innovations, industry trends, privacy regulations, and

emerging digital marketing technologies to continuously improve campaign

performance.

- Support project launches, seasonal campaigns, brand initiatives, and lead generation

activities through integrated digital marketing strategies.

Requirements

- 2-3 years of hands-on experience managing performance marketing campaigns,

preferably within real estate, luxury, BFSI, or other high-consideration industries.

- Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager,

YouTube Ads, Google Analytics 4, and Google Tag Manager.

- Proven experience managing large-scale lead generation campaigns with a strong

understanding of customer acquisition funnels.

- Strong analytical skills with the ability to interpret campaign data and translate

insights into actionable optimization strategies.

- Experience with audience segmentation, remarketing, conversion tracking, attribution

models, and marketing automation tools.

- Working knowledge of CRM integration, lead management workflows, and offline

conversion measurement.

- Excellent understanding of campaign budgeting, media planning, bidding strategies,

and performance optimization techniques.

- Ability to collaborate effectively with cross-functional teams including sales, CRM,

creative, content, and technology.

- Strong problem-solving ability with a data-driven approach to decision-making.
- Highly organized, detail-oriented, and capable of managing multiple projects

simultaneously in a fast-paced environment.

- Self-driven, proactive, and passionate about leveraging digital marketing to drive

measurable business growth.

📌 Performance Marketing executive (Gurugram)
🏢 Dhani Loans and Services (DLSL)
📍 Gurugram