Job Description - Marketing Head (Udaipur - PAN INDIA)

Location: Corporate Office Udaipur, Rajasthan

Reporting To: Director / Management

Employment Type: Full-Time

About the Role

Wonder IVF & Childcare Pvt. Ltd. is looking for an experienced and dynamic Marketing Head to lead and execute strategic marketing initiatives across our IVF centers. The ideal candidate should have a strong healthcare marketing background with proven experience in hospitals, fertility clinics, or other clinical healthcare organizations. This role requires frequent travel, solid leadership skills, and the ability to drive patient acquisition while enhancing brand visibility across multiple locations.

Key Responsibilities

- Develop and implement comprehensive marketing strategies to increase patient footfall and brand awareness.
- Plan, execute, and monitor ATL, BTL, digital, and field marketing campaigns across all centers.
- Lead marketing activities including fertility awareness camps, CMEs, health talks, doctor engagement programs, and promotional events.
- Build and maintain strong relationships with referring doctors, hospitals, diagnostic centers, gynecologists, and healthcare partners.
- Coordinate with advertising agencies, creative vendors, digital marketing teams, PR agencies, and media partners.
- Monitor campaign performance, ROI, patient acquisition costs, and marketing KPIs, and present periodic reports to management.
- Identify new market opportunities and expansion strategies across existing and upcoming centers.
- Manage annual marketing budgets and ensure optimum utilization of resources.
- Lead, mentor, and manage the marketing team to achieve business objectives.
- Ensure consistent brand positioning and adherence to corporate branding guidelines across all centers.
- Work closely with Operations, Clinical,



Business Development, and Center Heads to align marketing initiatives with business goals.
- Stay updated with healthcare and fertility industry trends, competitor activities, and emerging marketing practices.
- Eligibility Criteria

Education

- Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field.
- MBA in Marketing (Preferred).

Experience

- 710 years of overall marketing experience.
- Minimum 5 years of mandatory experience in Healthcare, Clinical, Hospital, Fertility, IVF Centre, or Medical Services marketing.
- Experience in multi-location healthcare organizations will be preferred.
- Proven track record of planning and executing successful healthcare marketing campaigns.

Required Skills

- Strong strategic planning and execution abilities.
- Excellent communication, negotiation, and interpersonal skills.
- Leadership and team management capabilities.
- Knowledge of digital marketing, branding, social media, and performance marketing.
- Experience in event planning, field marketing, and doctor referral marketing.
- Strong analytical skills with proficiency in preparing reports and MIS.
- Ability to manage multiple projects simultaneously within deadlines.
- High level of professionalism, ownership, and result-oriented approach.

Preferred Candidate Profile

- The candidate will be posting and reporting to the corporate office in Udaipur.
- Must be willing to undertake frequent travel across India for marketing activities, center launches, events, partnerships, and business meetings.
- Should possess excellent networking and relationship-building skills.
- Prior experience in IVF, fertility, women's healthcare, or specialty hospitals will be highly preferred.

Compensation

- Salary will be commensurate with qualifications, experience, and industry standards.

📌 Marketing Head (Udaipur)
🏢 Wonder IVF
📍 Udaipur